The individuals who request the need of purchasing something are classified as_______?
A. initiators
B. users
C. influencers
D. providers
Marketing Mcqs
The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?
The process through which large organizations identify, choose and evaluate among the range of brands is classified as________?
A. small buying
B. procedure buying
C. organizational buying
D. large buying
The markets in which participants directly exchange goods or services are classified as________?
The markets in which participants directly exchange goods or services are classified as________?
A. public markets
B. barter markets
C. buying markets
D. private alliances
The group or individuals who decide the supplier’s and product requirements are classified as________?
The group or individuals who decide the supplier’s and product requirements are classified as________?
A. deciders
B. selectors
C. evaluators
D. providers
The technical personnel of the Company is classified as________?
The technical personnel of the Company is classified as________?
A. initiators
B. users
C. influencers
D. providers
New task buying process passes through the stages such as________?
New task buying process passes through the stages such as________?
A. awareness
B. evaluation
C. trial and adoption
D. all of the above
The demand which is not affected by price ranges is classified as________?
The demand which is not affected by price ranges is classified as________?
A. inelastic demand
B. elastic demand
C. inelastic price
D. elastic price
With the passage of time, the new-buy situations become_________?
With the passage of time, the new-buy situations become_________?
A. straight rebuy
B. straight buy
C. new rebuy
D. modified rebuy
The type of contract in which single supplier provides the buyer with all the requirements is classified as________?
The type of contract in which single supplier provides the buyer with all the requirements is classified as________?
A. systems buying
B. management supplies
C. systems contracting
D. system selling
The buying situations in business markets include___________?
The buying situations in business markets include___________?
A. straight rebuy
B. new task
C. modified rebuy
D. all of the above