The individuals or groups that influence buying decision and provide information of alternatives are classified as_________?
A. users
B. influencers
C. deciders
D. initiators
Marketing Mcqs
The buying situation in which suppliers make effort to maintain quality of materials is classified as_________?
The buying situation in which suppliers make effort to maintain quality of materials is classified as_________?
A. straight rebuy
B. turned rebuy
C. new buy
D. purpose buying
When customers are given with the perspective that allows the company to put its best services forward are classified as__________?
When customers are given with the perspective that allows the company to put its best services forward are classified as__________?
A. framing
B. outsourcing
C. off shoring
D. selling
In new-task buying mode, the business buyer makes the__________?
In new-task buying mode, the business buyer makes the__________?
A. new decisions
B. modified purchases
C. fewest decision
D. most of the decision
In modified rebuy, the suppliers that see opportunities to expand business are classified as________?
In modified rebuy, the suppliers that see opportunities to expand business are classified as________?
A. in-suppliers
B. out-suppliers
C. modified suppliers
D. new suppliers
The markets which include buying from manufacturers rather than intermediaries is classified as________?
The markets which include buying from manufacturers rather than intermediaries is classified as________?
A. relative buyers
B. price sensitive buyers
C. business markets
D. consumer markets
The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?
The buying mode which requires additional participants at buyers and suppliers end is best classified as__________?
A. modified buyers
B. modified task
C. modified rebuy
D. modified buy
The industrial strategy to build large scale industries by bidding process is classified as_________?
The industrial strategy to build large scale industries by bidding process is classified as_________?
A. systems buying
B. management supplies
C. systems contracting
D. system selling
The stronger buyer and seller ties are facilitated in__________?
The stronger buyer and seller ties are facilitated in__________?
A. vertical coordination
B. horizontal coordination
C. contract coordination
D. selling coordination
The business buyers seek the benefits in economic, social and technical terms and in total classified as_________?
The business buyers seek the benefits in economic, social and technical terms and in total classified as_________?
A. highest benefit package
B. lowest benefit package
C. medium benefit package
D. initiating benefit package