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Marketing Mcqs

The long lasting products that facilitate the development of the finished product is classified as ___________?

Marketing Mcqs, Product Strategy Setting /
The long lasting products that facilitate the development of the finished product is classified as ___________?

A. capital items
B. natural items
C. farm items
D. heterogeneous items

The long lasting products that facilitate the development of the finished product is classified as ___________? Read More »

Marketing Mcqs, Product Strategy Setting

The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

Marketing Mcqs, Product Strategy Setting /
The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________?

A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch

The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called _________? Read More »

Marketing Mcqs, Product Strategy Setting

The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

Marketing Mcqs, Product Strategy Setting /
The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________?

A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing

The product mix pricing technique through which companies develop product lines for pricing instead of single product is classified as __________? Read More »

Marketing Mcqs, Product Strategy Setting