A. depth of product mix
B. consistency of product mix
C. width of product mix
D. length of product mix
A. expected products
B. basic product
C. augmented products
D. potential product
A. capital items
B. natural items
C. farm items
D. heterogeneous items
A. supplies services
B. materials and parts
C. capital items
D. business services
A. unsought goods
B. specialty goods
C. convenience goods
D. shopping goods
A. retail co-branding
B. wholesale co-branding
C. joint-venture co-branding
D. multiple-sponsor co-branding
A. delivery and installation
B. customer training and consultation
C. ordering ease
D. all of the above
A. left-market stretch
B. down-market stretch
C. up-market stretch
D. Two-way stretch
A. optional-feature pricing
B. pure bundling pricing
C. mixed bundling pricing
D. pure bundling pricing
A. by-product pricing
B. optional-feature pricing
C. product line pricing
D. Two-part pricing