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Marketing Mcqs

The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?

Analyzing Consumer Markets, Marketing Mcqs /
The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________?

A. central cues
B. value cues
C. peripheral cues
D. value route

The celebrity endorsements and objects that bring positive feeling in attitude formation of customer’s is classified in_________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?

Analyzing Consumer Markets, Marketing Mcqs /
The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________?

A. internal factors
B. external factors
C. social classes
D. economic variables

The division of target market such as upper uppers, upper lowers, middle class and working class are the classic examples of__________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?

Analyzing Consumer Markets, Marketing Mcqs /
The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________?

A. peripheral heuristic
B. anchoring heuristic
C. geographical heuristic
D. adjusting heuristic

The type of heuristic in which customer adjust initial judgment on the basis of additional information is classified as________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?

Analyzing Consumer Markets, Marketing Mcqs /
The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________?

A. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation

The cereal brand converted low involvement into high involvement by introducing it healthy is classified as___________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?

Analyzing Consumer Markets, Marketing Mcqs /
The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________?

A. lexicographic heuristics
B. eliminating-by-acceptance heuristic
C. heuristics
D. conjunctive heuristic

The comparison of brands attributes and elimination of attributes with minimum acceptable cutoffs by the customer is classified as__________? Read More »

Analyzing Consumer Markets, Marketing Mcqs