A. time risk
B. cost risk
C. availability risk
D. choice risk
A. social classes
B. economic variables
C. internal factors
D. external factors
The form of human society ‘social stratification’ is classified as__________? Read More »
Analyzing Consumer Markets, Marketing McqsA. selective distortion
B. subliminal perception
C. selective retention
D. selective attention
A. performance shorts of expectations
B. performance meets expectations
C. performance exceeds expectation
D. post purchase actions
The customer is disappointed of the purchase if____________? Read More »
Analyzing Consumer Markets, Marketing McqsA. post purchase actions
B. performance exceeds expectation
C. performance shorts of expectations
D. performance meets expectations
The customer will be delighted of the purchase if it is_________? Read More »
Analyzing Consumer Markets, Marketing McqsA. anchor framing
B. critical framing
C. adjustment framing
D. decision framing
A. planned attention
B. selective distortion
C. planned distortion
D. planned retention
A. competitive de-positioning
B. competitive repositioning
C. physiological de-positioning
D. brand repositioning
A. selective ad watching
B. selective noticing
C. prepared distortion
D. selective attention
The marketer’s must work hard in the marketing type of___________? Read More »
Analyzing Consumer Markets, Marketing McqsA. eliminating heuristic
B. heuristics
C. conjunctive heuristic
D. lexicographic heuristics
