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Marketing Mcqs

The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________?

The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________?

A. selective distortion
B. subliminal perception
C. selective retention
D. selective attention

The unseen messages in ads that are unnoticeable but can affect consumer’s buying behavior is called_________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?

The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________?

A. planned attention
B. selective distortion
C. planned distortion
D. planned retention

The tendency of interpreting useful information in a way that it fits customer’s preconceptions is classified as__________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?

The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________?

A. competitive de-positioning
B. competitive repositioning
C. physiological de-positioning
D. brand repositioning

The strategy which is used when the buyers mistakenly assume competing brands beneficial, is classified as__________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

When the customer chooses the brands on its own perception for important attributes, it is classified as__________?

When the customer chooses the brands on its own perception for important attributes, it is classified as__________?

A. eliminating heuristic
B. heuristics
C. conjunctive heuristic
D. lexicographic heuristics

When the customer chooses the brands on its own perception for important attributes, it is classified as__________? Read More »

Analyzing Consumer Markets, Marketing Mcqs