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Marketing Mcqs

The type of product failure can cause any embarrassment in front of family and friends is classified as___________?

Analyzing Consumer Markets, Marketing Mcqs /
The type of product failure can cause any embarrassment in front of family and friends is classified as___________?

A. social risk
B. attitude risk
C. psychological risk
D. physiological risk

The type of product failure can cause any embarrassment in front of family and friends is classified as___________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________?

Analyzing Consumer Markets, Marketing Mcqs /
The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________?

A. critical accounting
B. decision accounting
C. mental accounting
D. geographical accounting

The way in which consumer’s categorize and record financial outcomes of the market offering is classified as _________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?

Analyzing Consumer Markets, Marketing Mcqs /
The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________?

A. anchoring heuristic
B. adjusting heuristic
C. availability heuristic
D. geographical heuristic

The failure of product that increases the likelihood of customer’s purchasing products with warranty is an example of_________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?

Analyzing Consumer Markets, Marketing Mcqs /
The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________?

A. linking product to engaging issue
B. linking product to personal situation
C. triggering emotions to personal values
D. adding an important feature

The Crest toothpaste is converted into low involvement to high involvement by promoting it to avoid cavities is classified as_________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The portion of consumers, who tend to buy more products with lower costs are best classified as________?

Analyzing Consumer Markets, Marketing Mcqs /
The portion of consumers, who tend to buy more products with lower costs are best classified as________?

A. time constrained
B. money constrained
C. availability constrained
D. geographical constrained

The portion of consumers, who tend to buy more products with lower costs are best classified as________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The process about how the individual customer come to know about the market offering, is classified as________?

Analyzing Consumer Markets, Marketing Mcqs /
The process about how the individual customer come to know about the market offering, is classified as________?

A. total set of brands
B. brands awareness
C. consideration set
D. availability set

The process about how the individual customer come to know about the market offering, is classified as________? Read More »

Analyzing Consumer Markets, Marketing Mcqs