In marketing management, when a need arises to sufficient intensity level, it becomes____________?
A. demand
B. need
C. motive
D. behaviors
Marketing Mcqs
The General Electric converted, the low involvement into high involvement by introducing “Soft White” versions is classified as___________?
The General Electric converted, the low involvement into high involvement by introducing “Soft White” versions is classified as___________?
A. linking product to engaging issue
B. linking product to personal situation
C. adding an important feature
D. triggering emotions to personal values
The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
The perceptual process in which the potential customers relate ads to their customer needs is classified as_________?
A. selective attention
B. selective noticing
C. selective shopping
D. selective ad watching
The minor stimuli that determines when and where customer responds is classified as__________?
The minor stimuli that determines when and where customer responds is classified as__________?
A. drive
B. motivation
C. learning
D. cues
The perceptual process in which customers notice price deviation as stimulus is classified as_________?
The perceptual process in which customers notice price deviation as stimulus is classified as_________?
A. selective shopping
B. selective ad watching
C. selective attention
D. selective noticing
The sales frequency of product represents the______________?
The sales frequency of product represents the______________?
A. product consumption rate
B. product life cycle
C. product age
D. seller’s decision
The thought that buying product would not be worth of the paid price is classified as?
The thought that buying product would not be worth of the paid price is classified as?
A. functional risk
B. financial risk
C. attitude risk
D. factor risk
The cost of the product that can be added to other large purchase of the product is classified as_____________?
The cost of the product that can be added to other large purchase of the product is classified as_____________?
A. integrate loss
B. segregate loss
C. segregate gains
D. integrate gains
In the buying process, the group that have direct impact on customers is classified as____________?
In the buying process, the group that have direct impact on customers is classified as____________?
A. membership groups
B. primary groups
C. secondary groups
D. both A and B
The customers who are less averse tend to overweight the product failure with___________?
The customers who are less averse tend to overweight the product failure with___________?
A. high probabilities
B. low probabilities
C. integrate probabilities
D. segregate probabilities