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Marketing Mcqs

When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as ____________?

When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as ____________?

A. lexicographic heuristics
B. eliminating heuristic
C. heuristics
D. conjunctive heuristic

When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as ____________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The model that explains how customers make decisions in high involvement and low involvement is explained in___________?

The model that explains how customers make decisions in high involvement and low involvement is explained in___________?

A. expectancy elaboration model
B. value elaboration model
C. elaboration likelihood model
D. value likelihood model

The model that explains how customers make decisions in high involvement and low involvement is explained in___________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The consumer’s seek about the answer of ‘how we think others see us’ is a concept named as a _____________?

The consumer’s seek about the answer of ‘how we think others see us’ is a concept named as a _____________?

A. ideal self-concept
B. actual self-concept
C. self-concept
D. self-monitors

The consumer’s seek about the answer of ‘how we think others see us’ is a concept named as a _____________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The intensity of negative attitude and motivation, to comply which are the dependents of______________?

The intensity of negative attitude and motivation, to comply which are the dependents of______________?

A. attitudes of others
B. anticipated factors
C. unanticipated situational factors
D. conjunctive situational factors

The intensity of negative attitude and motivation, to comply which are the dependents of______________? Read More »

Analyzing Consumer Markets, Marketing Mcqs