A. primary groups
B. secondary groups
C. membership groups
D. formal groups
Marketing Mcqs
The needs that arise from psychological states such as need of belonging are classified as ____________?
A. psychogenic
B. biogenic
C. formal needs
D. monitored needs
The religious groups and trade-union groups are best classified in _____________?
A. primary groups
B. secondary groups
C. membership groups
D. transaction groups
When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as ____________?
A. lexicographic heuristics
B. eliminating heuristic
C. heuristics
D. conjunctive heuristic
The belief system that helps in shaping attitudes and behaviors is classified as _____________?
A. core consumer behavior
B. core values
C. multitasking
D. time constrained
The model that explains how customers make decisions in high involvement and low involvement is explained in___________?
A. expectancy elaboration model
B. value elaboration model
C. elaboration likelihood model
D. value likelihood model
The consumer’s seek about the answer of ‘how we think others see us’ is a concept named as a _____________?
A. ideal self-concept
B. actual self-concept
C. self-concept
D. self-monitors
The degree of perceived risk varies with ___________?
A. attribute uncertainty
B. customer self-confidence
C. money at stake
D. all of the above
The process of allocation capacity for some environmental stimulation is called______________?
A. selective retention
B. selective attention
C. selective distortion
D. prepared distortion
The intensity of negative attitude and motivation, to comply which are the dependents of______________?
A. attitudes of others
B. anticipated factors
C. unanticipated situational factors
D. conjunctive situational factors