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Marketing Mcqs

In the buying process, the group that have indirect impact on consumers is classified as __________?

July 18, 2022September 29, 2021 by admin
In the buying process, the group that have indirect impact on consumers is classified as __________?

A. primary groups
B. secondary groups
C. membership groups
D. formal groups

Categories Analyzing Consumer Markets, Marketing Mcqs

The needs that arise from psychological states such as need of belonging are classified as ____________?

July 17, 2022September 29, 2021 by admin
The needs that arise from psychological states such as need of belonging are classified as ____________?

A. psychogenic
B. biogenic
C. formal needs
D. monitored needs

Categories Analyzing Consumer Markets, Marketing Mcqs

The religious groups and trade-union groups are best classified in _____________?

July 17, 2022September 29, 2021 by admin
The religious groups and trade-union groups are best classified in _____________?

A. primary groups
B. secondary groups
C. membership groups
D. transaction groups

Categories Analyzing Consumer Markets, Marketing Mcqs

When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as ____________?

July 17, 2022September 29, 2021 by admin
When the customer set acceptance cutoff level minimum for each attribute of the product, it is classified as ____________?

A. lexicographic heuristics
B. eliminating heuristic
C. heuristics
D. conjunctive heuristic

Categories Analyzing Consumer Markets, Marketing Mcqs

The belief system that helps in shaping attitudes and behaviors is classified as _____________?

July 17, 2022September 29, 2021 by admin
The belief system that helps in shaping attitudes and behaviors is classified as _____________?

A. core consumer behavior
B. core values
C. multitasking
D. time constrained

Categories Analyzing Consumer Markets, Marketing Mcqs

The model that explains how customers make decisions in high involvement and low involvement is explained in___________?

July 17, 2022September 29, 2021 by admin
The model that explains how customers make decisions in high involvement and low involvement is explained in___________?

A. expectancy elaboration model
B. value elaboration model
C. elaboration likelihood model
D. value likelihood model

Categories Analyzing Consumer Markets, Marketing Mcqs

The consumer’s seek about the answer of ‘how we think others see us’ is a concept named as a _____________?

July 17, 2022September 29, 2021 by admin
The consumer’s seek about the answer of ‘how we think others see us’ is a concept named as a _____________?

A. ideal self-concept
B. actual self-concept
C. self-concept
D. self-monitors

Categories Analyzing Consumer Markets, Marketing Mcqs

The degree of perceived risk varies with ___________?

July 17, 2022September 29, 2021 by admin
The degree of perceived risk varies with ___________?

A. attribute uncertainty
B. customer self-confidence
C. money at stake
D. all of the above

Categories Analyzing Consumer Markets, Marketing Mcqs

The process of allocation capacity for some environmental stimulation is called______________?

July 17, 2022September 29, 2021 by admin
The process of allocation capacity for some environmental stimulation is called______________?

A. selective retention
B. selective attention
C. selective distortion
D. prepared distortion

Categories Analyzing Consumer Markets, Marketing Mcqs

The intensity of negative attitude and motivation, to comply which are the dependents of______________?

July 17, 2022September 29, 2021 by admin
The intensity of negative attitude and motivation, to comply which are the dependents of______________?

A. attitudes of others
B. anticipated factors
C. unanticipated situational factors
D. conjunctive situational factors

Categories Analyzing Consumer Markets, Marketing Mcqs
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