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Marketing Mcqs

The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?

Marketing Mcqs, Product Strategy Setting /
The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________?

A. average width of product mix
B. average length of product mix
C. average depth of product mix
D. consistency of product mix

The total length of each product line is divided by number of product lines which is carried by the company to calculate ___________? Read More »

Marketing Mcqs, Product Strategy Setting

In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?

Marketing Mcqs, Product Strategy Setting /
In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________?

A. product line consistency
B. product line width
C. product line length
D. product line depth

In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as _________? Read More »

Marketing Mcqs, Product Strategy Setting

In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?

Marketing Mcqs, Product Strategy Setting /
In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________?

A. product line
B. product class
C. need family
D. product family

In the product hierarchy, the product classes that help in satisfying core needs are considered as ___________? Read More »

Marketing Mcqs, Product Strategy Setting

The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?

Marketing Mcqs, Product Strategy Setting /
The activities carry by the company to design and produce a differentiated container for particular product is classified as __________?

A. guarantees
B. warranties
C. labeling
D. packaging

The activities carry by the company to design and produce a differentiated container for particular product is classified as __________? Read More »

Marketing Mcqs, Product Strategy Setting

The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?

Marketing Mcqs, Product Strategy Setting /
The concept of product mix which refers to wide range of product lines carried by the company is classified as __________?

A. width of product mix
B. length of product mix
C. depth of product mix
D. consistency of product mix

The concept of product mix which refers to wide range of product lines carried by the company is classified as __________? Read More »

Marketing Mcqs, Product Strategy Setting

The degree in which manufactured units are identical and meet the specification given by customers is classified as ____________?

Marketing Mcqs, Product Strategy Setting /
The degree in which manufactured units are identical and meet the specification given by customers is classified as ____________?

A. reliability
B. durability
C. performance quality
D. conformance quality

The degree in which manufactured units are identical and meet the specification given by customers is classified as ____________? Read More »

Marketing Mcqs, Product Strategy Setting

The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

Marketing Mcqs, Product Strategy Setting /
The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________?

A. product mix pricing
B. line stretching pricing
C. line filling pricing
D. line deepening pricing

The optional-feature pricing, captive-product pricing, product-bundling pricing and by-product pricing are considered as the techniques of __________? Read More »

Marketing Mcqs, Product Strategy Setting