Marketing Mcqs Archives - Page 69 of 172 -

The factors that influence the purchase decision and purchase intention are __________?

The factors that influence the purchase decision and purchase intention are __________?

A. unanticipated situational factors
B. attitudes of others
C. anticipated factors
D. both A and B

The factors that influence the purchase decision and purchase intention are __________? Read More »

The changes in behavior occur because of some experiences is classified as ____________?

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The changes in behavior occur because of some experiences is classified as ____________?

A. drive
B. motivation
C. learning
D. cues

The changes in behavior occur because of some experiences is classified as ____________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as ____________?

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The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as ____________?

A. adding an important feature
B. triggering emotions to personal values
C. linking product to engaging issue
D. linking product to personal situation

The fruit juices brands convert low involvement into high involvement by fortifying it with vitamins it is classified as ____________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The process of tracing customer’s motivation from instrumental to terminal ones is classified as __________?

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The process of tracing customer’s motivation from instrumental to terminal ones is classified as __________?

A. laddering
B. motivation hierarchy
C. intentional hierarchy
D. sampling hierarchy

The process of tracing customer’s motivation from instrumental to terminal ones is classified as __________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

When the customers possess sufficient ability and motivation, they always follow _____________?

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When the customers possess sufficient ability and motivation, they always follow _____________?

A. central route
B. value route
C. motivation route
D. elaboration route

When the customers possess sufficient ability and motivation, they always follow _____________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The motivation, learning and perception all are included in ___________?

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The motivation, learning and perception all are included in ___________?

A. psychological processes
B. motivation process
C. buying process
D. monitoring process

The motivation, learning and perception all are included in ___________? Read More »

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The persuasion of goal with less or more vigor objectives is classified as _________?

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The persuasion of goal with less or more vigor objectives is classified as _________?

A. motivation
B. intensity
C. demonization
D. psychogenic factors

The persuasion of goal with less or more vigor objectives is classified as _________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The information which is collected from sales dealers, sales displays and advertising is classified as ____________?

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The information which is collected from sales dealers, sales displays and advertising is classified as ____________?

A. personal sources
B. commercial sources
C. public sources
D. experimental sources

The information which is collected from sales dealers, sales displays and advertising is classified as ____________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of ______________?

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The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of ______________?

A. rational
B. motivation
C. biogenic factors
D. self-concept

The Fredrick Herzberg, Sigmund Freud and Abraham Maslow has stated the theory of ______________? Read More »

Analyzing Consumer Markets, Marketing Mcqs

The two-factor theory is proposed by ___________?

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The two-factor theory is proposed by ___________?

A. Frederick Herzberg
B. Abraham Maslow
C. Sigmund Freud
D. John Dale

The two-factor theory is proposed by ___________? Read More »

Analyzing Consumer Markets, Marketing Mcqs