A. fad
B. fade fashion
C. marketing shade
D. short-term marketing wave
The non-significant social and economic marketing activity is called ___________? Read More »
Analyzing Consumer Markets, Marketing McqsA. reference groups
B. affecting groups
C. marketing groups
D. retailer groups
A. family of procreation
B. family orientation
C. inspiration orientation
D. group orientation
The buying person’s spouse and children is classified __________? Read More »
Analyzing Consumer Markets, Marketing McqsA. representative heuristic
B. motivation heuristic
C. expectancy heuristic
D. psychological heuristic
A. motivation heuristic
B. peripheral heuristic
C. expectancy heuristic
D. decision heuristic
The representative heuristic and availability heuristic are the types of ____________? Read More »
Analyzing Consumer Markets, Marketing McqsA. effect of social factors
B. effect of cultural factors
C. effect of economic factors
D. effect of global factors
The effect of references, family and statuses are classified as ________? Read More »
Analyzing Consumer Markets, Marketing McqsA. memory encoding
B. memory decoding
C. memory retrieval
D. memory revival
A. compensatory model
B. non compensatory model
C. realistic model
D. approached model
The ‘expectancy value model’ is classified as __________? Read More »
Analyzing Consumer Markets, Marketing McqsA. social factors
B. personal factors
C. family factors
D. status factors
A. consideration set
B. availability set
C. total set of brands
D. brands awareness
