The market consists of a set of consumers having income, access and interest in a product is called ____________?
A. target market
B. penetrated market
C. potential market
D. available market
A. target market
B. penetrated market
C. potential market
D. available market
A. management information system
B. marketing information system
C. financial information system
D. corporate information system
A. sales quota
B. production quota
C. demand potential
D. marketing expenses quota
The sales goals set for company division or product lines are referred as ___________? Read More »
Collecting Information and Forecasting Demand, Marketing McqsA. data based on real happenings
B. data based on results
C. data based on raw materials
D. data based on sales
The marketing intelligence helps to gather _________? Read More »
Collecting Information and Forecasting Demand, Marketing McqsA. low market penetration index
B. strict demand
C. high market penetration index
D. stretched market penetration index
A. raw material cost
B. production
C. sales
D. marketing effort
The sales forecast is graphically shown, the horizontal axis shows _________? Read More »
Collecting Information and Forecasting Demand, Marketing McqsA. geographic environment analysis
B. economic environment analysis
C. demographic environment analysis
D. analysis of natural environment
An analysis of income distribution and person’s savings is the part of ____________? Read More »
Collecting Information and Forecasting Demand, Marketing McqsA. total market potential
B. total production potential
C. total demand potential
D. current demand
A. minor trends
B. mega trends
C. special followers
D. introductory products
A. expansible market
B. no expansible market
C. expanding expenditure
D. limited expenditure