A. target market
B. penetrated market
C. potential market
D. available market
Marketing Mcqs
The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?
A. management information system
B. marketing information system
C. financial information system
D. corporate information system
The sales goals set for company division or product lines are referred as ___________?
A. sales quota
B. production quota
C. demand potential
D. marketing expenses quota
The marketing intelligence helps to gather _________?
A. data based on real happenings
B. data based on results
C. data based on raw materials
D. data based on sales
The index showing that it is expensive to attract few or more prospects is referred in _____________?
A. low market penetration index
B. strict demand
C. high market penetration index
D. stretched market penetration index
The sales forecast is graphically shown, the horizontal axis shows _________?
A. raw material cost
B. production
C. sales
D. marketing effort
An analysis of income distribution and person’s savings is the part of ____________?
A. geographic environment analysis
B. economic environment analysis
C. demographic environment analysis
D. analysis of natural environment
The maximum number of sales of all the firms in an industry, for a given period of time is called __________?
A. total market potential
B. total production potential
C. total demand potential
D. current demand
The long-term social and economic changes on a highly large scale is classified as __________?
A. minor trends
B. mega trends
C. special followers
D. introductory products
In industry, market is affected by marketing expenditures of companies is called ___________?
A. expansible market
B. no expansible market
C. expanding expenditure
D. limited expenditure