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Marketing Mcqs

The market consists of a set of consumers having income, access and interest in a product is called ____________?

July 17, 2022September 29, 2021 by admin
The market consists of a set of consumers having income, access and interest in a product is called ____________?

A. target market
B. penetrated market
C. potential market
D. available market

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?

July 17, 2022September 29, 2021 by admin
The system with special equipment, people and methods to gather and analyze information for marketers is called ___________?

A. management information system
B. marketing information system
C. financial information system
D. corporate information system

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

The sales goals set for company division or product lines are referred as ___________?

July 17, 2022September 29, 2021 by admin
The sales goals set for company division or product lines are referred as ___________?

A. sales quota
B. production quota
C. demand potential
D. marketing expenses quota

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

The marketing intelligence helps to gather _________?

July 17, 2022September 29, 2021 by admin
The marketing intelligence helps to gather _________?

A. data based on real happenings
B. data based on results
C. data based on raw materials
D. data based on sales

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

The index showing that it is expensive to attract few or more prospects is referred in _____________?

July 17, 2022September 29, 2021 by admin
The index showing that it is expensive to attract few or more prospects is referred in _____________?

A. low market penetration index
B. strict demand
C. high market penetration index
D. stretched market penetration index

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

The sales forecast is graphically shown, the horizontal axis shows _________?

July 17, 2022September 29, 2021 by admin
The sales forecast is graphically shown, the horizontal axis shows _________?

A. raw material cost
B. production
C. sales
D. marketing effort

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

An analysis of income distribution and person’s savings is the part of ____________?

July 18, 2022September 29, 2021 by admin
An analysis of income distribution and person’s savings is the part of ____________?

A. geographic environment analysis
B. economic environment analysis
C. demographic environment analysis
D. analysis of natural environment

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

The maximum number of sales of all the firms in an industry, for a given period of time is called __________?

July 17, 2022September 29, 2021 by admin
The maximum number of sales of all the firms in an industry, for a given period of time is called __________?

A. total market potential
B. total production potential
C. total demand potential
D. current demand

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

The long-term social and economic changes on a highly large scale is classified as __________?

July 17, 2022September 29, 2021 by admin
The long-term social and economic changes on a highly large scale is classified as __________?

A. minor trends
B. mega trends
C. special followers
D. introductory products

Categories Collecting Information and Forecasting Demand, Marketing Mcqs

In industry, market is affected by marketing expenditures of companies is called ___________?

July 18, 2022September 29, 2021 by admin
In industry, market is affected by marketing expenditures of companies is called ___________?

A. expansible market
B. no expansible market
C. expanding expenditure
D. limited expenditure

Categories Analyzing Consumer Markets, Marketing Mcqs
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