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Marketing Mcqs

The set of equation describes the different parameters in statistical system is called _____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The set of equation describes the different parameters in statistical system is called _____________?

A. econometric analysis
B. exponential analysis
C. economic analysis
D. market analysis

The set of equation describes the different parameters in statistical system is called _____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The comparison of potential and current levels of market demand is called ______________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The comparison of potential and current levels of market demand is called ______________?

A. market penetration index
B. target market index
C. potential market index
D. available market index

The comparison of potential and current levels of market demand is called ______________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The analysis of society is based on views of ourselves, others and nature is classified as ____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The analysis of society is based on views of ourselves, others and nature is classified as ____________?

A. demographic analysis
B. socio cultural environment analysis
C. competitor’s analysis
D. natural environment analysis

The analysis of society is based on views of ourselves, others and nature is classified as ____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The calculation of ‘area market potential’ includes the methods which are ____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The calculation of ‘area market potential’ includes the methods which are ____________?

A. market-buildup method
B. multiple-factor index method
C. chain-ratio method
D. both A and B

The calculation of ‘area market potential’ includes the methods which are ____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

In a market, the group of consumer’s who are currently buying the company’s product are classified as _____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
In a market, the group of consumer’s who are currently buying the company’s product are classified as _____________?

A. target market
B. available market
C. penetrated market
D. potential market

In a market, the group of consumer’s who are currently buying the company’s product are classified as _____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The customer’s activity which is often unpredictable and short lived is the best classified as __________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The customer’s activity which is often unpredictable and short lived is the best classified as __________?

A. marketing shade
B. short-term marketing wave
C. fad
D. fade

The customer’s activity which is often unpredictable and short lived is the best classified as __________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The purchase of customer information from outside firms and vendors is classified as ____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The purchase of customer information from outside firms and vendors is classified as ____________?

A. marketing intelligence system
B. market information system
C. market development system
D. market record system

The purchase of customer information from outside firms and vendors is classified as ____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs