A. econometric analysis
B. exponential analysis
C. economic analysis
D. market analysis
A. market penetration index
B. target market index
C. potential market index
D. available market index
A. price sensitivity
B. market sensitivity
C. market sensitivity of demand
D. product sensitivity
A. time-series analysis
B. exponential ratio method
C. exponential smoothing
D. econometric analysis
A. demographic analysis
B. socio cultural environment analysis
C. competitor’s analysis
D. natural environment analysis
A. market-buildup method
B. multiple-factor index method
C. chain-ratio method
D. both A and B
A. market forecast
B. demand forecast
C. product forecast
D. market share forecast
A. target market
B. available market
C. penetrated market
D. potential market
A. marketing shade
B. short-term marketing wave
C. fad
D. fade
A. marketing intelligence system
B. market information system
C. market development system
D. market record system