A. market demand
B. product demand
C. services demand
D. customer buying power
Marketing Mcqs
The budget which is set slight lower than the sales forecast is classified as ___________?
A. raw material budgeting
B. product budgeting
C. sales budget
D. quota system
The potential number of buyers multiply average quantity show the ____________?
A. total demand potential
B. current demand
C. total market potential
D. total production potential
The ‘sales information systems’ and ‘customer data bases’ are the part of company’s ____________?
A. external record
B. private record
C. public record
D. internal record
The market forecast shows the market demand which is ___________?
A. expected
B. maximum
C. minimum
D. None of above
In the graph of market demand function, the different companies marketing expenditures are shown on the ___________?
A. horizontal axis
B. vertical axis
C. market equilibrium point
D. Company’s equilibrium point
The set of customer’s having interest in market offering but lack of access to it is called __________?
A. potential market
B. available market
C. target market
D. penetrated market
The sources and procedures use to get information about marketing development of every single day are the part of _________?
A. marketing intelligence system
B. market development system
C. market record system
D. market information system
The low share-penetration index includes ___________?
A. low brand awareness
B. low availability
C. high price
D. all of the above
The combo sites for product reviews and expert opinions are classified as _____________?
A. marketing intelligence on internet
B. field work
C. marketing management
D. building marketing records