A. socio-techno environment
B. political-legal environment
C. technology trends
D. social trends
A. forecasting
B. ratio method
C. factor method
D. point scale method
A. fad
B. trend
C. competitor’s effect
D. competitive marketing
A. sales budget
B. marketing budget
C. demand budget
D. competitor’s budget
A. market development system
B. market record system
C. marketing intelligence system
D. market information system
A. share penetration index
B. profit penetration index
C. price penetration index
D. market demand index
A. penetrated market
B. potential market
C. target market
D. available market
A. exponential smoothing
B. time series smoothing
C. statistical smoothing
D. sales forecast
A. demographic environment analysis
B. geographic environment analysis
C. economic environment analysis
D. analysis of natural environment
A. Company sales potential
B. product sales potential
C. market demand potential
D. forecasted sales