The increase in business legislation and special interest groups is classified as __________?
A. socio-techno environment
B. political-legal environment
C. technology trends
D. social trends
A. socio-techno environment
B. political-legal environment
C. technology trends
D. social trends
A. forecasting
B. ratio method
C. factor method
D. point scale method
A. fad
B. trend
C. competitor’s effect
D. competitive marketing
A. sales budget
B. marketing budget
C. demand budget
D. competitor’s budget
The process includes estimation of expected sales volume is called ___________? Read More »
Collecting Information and Forecasting Demand, Marketing McqsA. market development system
B. market record system
C. marketing intelligence system
D. market information system
A. share penetration index
B. profit penetration index
C. price penetration index
D. market demand index
The comparison of potential and current market share yields __________? Read More »
Collecting Information and Forecasting Demand, Marketing McqsA. penetrated market
B. potential market
C. target market
D. available market
A. exponential smoothing
B. time series smoothing
C. statistical smoothing
D. sales forecast
The combination consists average past sales and most recent sales are ______________? Read More »
Collecting Information and Forecasting Demand, Marketing McqsA. demographic environment analysis
B. geographic environment analysis
C. economic environment analysis
D. analysis of natural environment
A. Company sales potential
B. product sales potential
C. market demand potential
D. forecasted sales