A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index
A. trend
B. mega trend
C. minor fad
D. market disaster
A. product-share
B. sales response functions
C. company market share
D. potential customers
A. corporate environmentalism
B. individual environmentalism
C. market environmentalism
D. environment segmentation
A. product potential
B. market potential
C. demand
D. sales
A. expanding expenditure
B. limited expenditure
C. expansible market
D. no expansible market
A. market share forecast
B. company demand
C. market potential
D. company sales forecast
A. sales
B. marketing effort
C. raw material cost
D. production
A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method
A. high
B. low
C. zero
D. fixed