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Marketing Mcqs

The company may expand its share in market is shown in share-penetration index, which is _____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The company may expand its share in market is shown in share-penetration index, which is _____________?

A. low market penetration index
B. high market penetration index
C. fixed index
D. zero index

The company may expand its share in market is shown in share-penetration index, which is _____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The events occur in a sequence that are often predictable and shape the market future is best classified as ____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The events occur in a sequence that are often predictable and shape the market future is best classified as ____________?

A. trend
B. mega trend
C. minor fad
D. market disaster

The events occur in a sequence that are often predictable and shape the market future is best classified as ____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

When the company’s marketing expenditures affect its product sales, this is concluded as ____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
When the company’s marketing expenditures affect its product sales, this is concluded as ____________?

A. product-share
B. sales response functions
C. company market share
D. potential customers

When the company’s marketing expenditures affect its product sales, this is concluded as ____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________?

A. corporate environmentalism
B. individual environmentalism
C. market environmentalism
D. environment segmentation

The recognition of needs to integrate environmental issues into firm’s strategic plans is called ___________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The market which is not affected by marketing expenditures of other companies in industry is called ___________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The market which is not affected by marketing expenditures of other companies in industry is called ___________?

A. expanding expenditure
B. limited expenditure
C. expansible market
D. no expansible market

The market which is not affected by marketing expenditures of other companies in industry is called ___________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The programs design for customers which is limited to any affinity group are classified as ___________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The programs design for customers which is limited to any affinity group are classified as ___________?

A. market share forecast
B. company demand
C. market potential
D. company sales forecast

The programs design for customers which is limited to any affinity group are classified as ___________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The estimation of potential buyers and estimation of potential purchases is classified as ____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The estimation of potential buyers and estimation of potential purchases is classified as ____________?

A. multiple-factor index method
B. chain-ratio method
C. market-buildup method
D. demand-buildup method

The estimation of potential buyers and estimation of potential purchases is classified as ____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs

The price margins fall and price competition increases when the index of market penetration is ____________?

Collecting Information and Forecasting Demand, Marketing Mcqs /
The price margins fall and price competition increases when the index of market penetration is ____________?

A. high
B. low
C. zero
D. fixed

The price margins fall and price competition increases when the index of market penetration is ____________? Read More »

Collecting Information and Forecasting Demand, Marketing Mcqs