The marketing strategy in which the firm focuses on unrelated industries is classified as ___________?
A. market broadening
B. market diversification
C. market defense
D. market stretching
A. market broadening
B. market diversification
C. market defense
D. market stretching
A. responsive anticipation
B. creative anticipation
C. geographical anticipation
D. selective anticipation
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers
A. bypass attack
B. guerilla attack
C. flank attack
D. frontal attack
A. more resources
B. less resources
C. strategic fir
D. bypass fit
In frontal attack, only that company wins, who have __________? Read More »
Competitive Dynamics, Marketing McqsA. new-market strategy
B. penetration strategy
C. geographical expansion strategy
D. primal expansion strategy
A. responsive marketers
B. anticipative marketers
C. creative marketers
D. market driven marketers
A. market diversification
B. market stretching
C. market broadening
D. market defense
A. counteroffensive defense
B. preemptive defense
C. offensive defense
D. position defense
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers