A. market broadening
B. market diversification
C. market defense
D. market stretching
Marketing Mcqs
The marketing response comes into action before a change takes place is classified as ___________?
A. responsive anticipation
B. creative anticipation
C. geographical anticipation
D. selective anticipation
The marketer who is creative and proactive in marketing strategy is classified as ___________?
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers
The attack stage in which the strategies cause gaps and then the marketing gaps are filled is considered as ___________?
A. bypass attack
B. guerilla attack
C. flank attack
D. frontal attack
In frontal attack, only that company wins, who have __________?
A. more resources
B. less resources
C. strategic fir
D. bypass fit
The new users are searched in the groups which do not take into considerations, the ___________?
A. new-market strategy
B. penetration strategy
C. geographical expansion strategy
D. primal expansion strategy
The marketer who discovers the customer solutions which they do not offer is considered as _____________?
A. responsive marketers
B. anticipative marketers
C. creative marketers
D. market driven marketers
The marketing strategy in which the firm focuses on underlying generic need from current product is classified as ___________?
A. market diversification
B. market stretching
C. market broadening
D. market defense
The defense in which market leader attacks and hits the others flank is classified as ___________?
A. counteroffensive defense
B. preemptive defense
C. offensive defense
D. position defense
The marketer who looks forward for the customer’s needs in near future is classified as ____________?
A. creative marketers
B. market driven marketers
C. responsive marketers
D. anticipative marketers