A. comparative advantage
B. competitive advantage
C. announcing advantage
D. relying advantage
A. channel differentiation
B. image differentiation
C. employee differentiation
D. all of the above
A company can create differentiation for its product with the help of _________? Read More »
Crafting Brand Positioning, Marketing McqsA. communication
B. inspiration
C. simplifying
D. straddling
A. internal marketing metrics
B. perceived metrics
C. quality metrics
D. loyalty metrics
In marketing, the ‘resource adequacy’ is the best classified as _________? Read More »
Conducting Marketing Research, Marketing McqsA. perceived quality and awareness
B. customer loyalty and retention
C. freedom to fall
D. both A and B
The external marketing metrics consist of _________? Read More »
Conducting Marketing Research, Marketing McqsA. open -ended questions
B. close-ended questions
C. stratified sampling
D. rating scale
A. completely unstructured
B. word association
C. sentence completion
D. story completion
A. focus group
B. group discussion
C. demographically selected group
D. psycho graphically selected group
A. dichotomous
B. multiple choice
C. Likert scale
D. semantic differential
A. questionnaires
B. qualitative measures
C. technological devices
D. random sample
The research instruments use in marketing research process do not include ________? Read More »
Conducting Marketing Research, Marketing Mcqs