A. competitive frame of reference
B. visual frame of reference
C. positioned frame of reference
D. extended frame of reference
Marketing Mcqs
The attributes that are valued by the customers are classified as ___________?
A. customer leverage advantage
B. customer advantage
C. competitor inspired advantage
D. relied advantage
The compelling images which appeal the customer’s psychological needs is considered as __________?
A. employee differentiation
B. process differentiation
C. image differentiation
D. working differentiation
The value proposition in which customer is focused, is the result of ___________?
A. targeting
B. positioning
C. extract target
D. segmenting
The group of firm’s offer a class of products and substitutes for one another is classified as ___________?
A. industry
B. Corporation
C. organization
D. subsidiary
When the companies have better-trained employees’ for the customer services, this differentiation is classified as ___________?
A. image differentiation
B. working differentiation
C. employee differentiation
D. process differentiation
A company which satisfies the needs of customers with same products are considered as __________?
A. competitor’s
B. industry
C. Corporation
D. organization
When the companies have effective and efficient distribution channels, this differentiation is classified as _________?
A. effective differentiation
B. channel differentiation
C. efficient differentiation
D. working differentiation
The brand attributes associations that are not unique but similar to some other brands are classified as __________?
A. points of disparity
B. points of parity
C. points of difference
D. similar attributes
The brand association which can be made with the personal relevance is classified as _________?
A. differentiability
B. feasibility
C. desirability
D. deliverability