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Marketing Mcqs

The brand which competes with others and focuses on competitive analysis is best classified as _________?

July 17, 2022September 30, 2021 by admin
The brand which competes with others and focuses on competitive analysis is best classified as _________?

A. competitive frame of reference
B. visual frame of reference
C. positioned frame of reference
D. extended frame of reference

Categories Crafting Brand Positioning, Marketing Mcqs

The attributes that are valued by the customers are classified as ___________?

July 17, 2022September 30, 2021 by admin
The attributes that are valued by the customers are classified as ___________?

A. customer leverage advantage
B. customer advantage
C. competitor inspired advantage
D. relied advantage

Categories Crafting Brand Positioning, Marketing Mcqs

The compelling images which appeal the customer’s psychological needs is considered as __________?

July 17, 2022September 30, 2021 by admin
The compelling images which appeal the customer’s psychological needs is considered as __________?

A. employee differentiation
B. process differentiation
C. image differentiation
D. working differentiation

Categories Crafting Brand Positioning, Marketing Mcqs

The value proposition in which customer is focused, is the result of ___________?

July 17, 2022September 30, 2021 by admin
The value proposition in which customer is focused, is the result of ___________?

A. targeting
B. positioning
C. extract target
D. segmenting

Categories Crafting Brand Positioning, Marketing Mcqs

The group of firm’s offer a class of products and substitutes for one another is classified as ___________?

July 17, 2022September 30, 2021 by admin
The group of firm’s offer a class of products and substitutes for one another is classified as ___________?

A. industry
B. Corporation
C. organization
D. subsidiary

Categories Crafting Brand Positioning, Marketing Mcqs

When the companies have better-trained employees’ for the customer services, this differentiation is classified as ___________?

July 17, 2022September 30, 2021 by admin
When the companies have better-trained employees’ for the customer services, this differentiation is classified as ___________?

A. image differentiation
B. working differentiation
C. employee differentiation
D. process differentiation

Categories Crafting Brand Positioning, Marketing Mcqs

A company which satisfies the needs of customers with same products are considered as __________?

July 18, 2022September 30, 2021 by admin
A company which satisfies the needs of customers with same products are considered as __________?

A. competitor’s
B. industry
C. Corporation
D. organization

Categories Crafting Brand Positioning, Marketing Mcqs

When the companies have effective and efficient distribution channels, this differentiation is classified as _________?

July 17, 2022September 30, 2021 by admin
When the companies have effective and efficient distribution channels, this differentiation is classified as _________?

A. effective differentiation
B. channel differentiation
C. efficient differentiation
D. working differentiation

Categories Crafting Brand Positioning, Marketing Mcqs

The brand attributes associations that are not unique but similar to some other brands are classified as __________?

July 17, 2022September 30, 2021 by admin
The brand attributes associations that are not unique but similar to some other brands are classified as __________?

A. points of disparity
B. points of parity
C. points of difference
D. similar attributes

Categories Crafting Brand Positioning, Marketing Mcqs

The brand association which can be made with the personal relevance is classified as _________?

July 17, 2022September 30, 2021 by admin
The brand association which can be made with the personal relevance is classified as _________?

A. differentiability
B. feasibility
C. desirability
D. deliverability

Categories Crafting Brand Positioning, Marketing Mcqs
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