A. competitive frame of reference
B. visual frame of reference
C. positioned frame of reference
D. extended frame of reference
A. customer leverage advantage
B. customer advantage
C. competitor inspired advantage
D. relied advantage
The attributes that are valued by the customers are classified as ___________? Read More »
Crafting Brand Positioning, Marketing McqsA. employee differentiation
B. process differentiation
C. image differentiation
D. working differentiation
A. targeting
B. positioning
C. extract target
D. segmenting
The value proposition in which customer is focused, is the result of ___________? Read More »
Crafting Brand Positioning, Marketing McqsA. industry
B. Corporation
C. organization
D. subsidiary
A. image differentiation
B. working differentiation
C. employee differentiation
D. process differentiation
A. competitor’s
B. industry
C. Corporation
D. organization
A. effective differentiation
B. channel differentiation
C. efficient differentiation
D. working differentiation
A. points of disparity
B. points of parity
C. points of difference
D. similar attributes
A. differentiability
B. feasibility
C. desirability
D. deliverability
