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Marketing Mcqs

The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?

Crafting Brand Positioning, Marketing Mcqs /
The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________?

A. desirability
B. deliverability
C. differentiability
D. feasibility

The brand association which can be made superior and distinctive relevance to competitor’s is classified as __________? Read More »

Crafting Brand Positioning, Marketing Mcqs

The brand association which can be made because of internal resources and feasible commitment is classified as ___________?

Crafting Brand Positioning, Marketing Mcqs /
The brand association which can be made because of internal resources and feasible commitment is classified as ___________?

A. desirability
B. deliverability
C. differentiability
D. feasibility

The brand association which can be made because of internal resources and feasible commitment is classified as ___________? Read More »

Crafting Brand Positioning, Marketing Mcqs

The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?

Crafting Brand Positioning, Marketing Mcqs /
The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________?

A. desirable points of parity
B. comparative points of difference
C. competitive points of parity
D. category points of parity

The attributes or benefits associated to overcome the customer’s perceived weakness are classified as __________? Read More »

Crafting Brand Positioning, Marketing Mcqs

If the points of parity and points of difference are not credible of both categories then the brand is ________?

Conducting Marketing Research, Marketing Mcqs /
If the points of parity and points of difference are not credible of both categories then the brand is ________?

A. legitimate player
B. not legitimate player
C. straddle player
D. category point of difference

If the points of parity and points of difference are not credible of both categories then the brand is ________? Read More »

Conducting Marketing Research, Marketing Mcqs

If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?

Crafting Brand Positioning, Marketing Mcqs /
If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________?

A. services differentiation
B. faster differentiation
C. leverage differentiation
D. comparative differentiation

If the differentiation is created by designing faster, innovative and quick delivery network, it is classified as ___________? Read More »

Crafting Brand Positioning, Marketing Mcqs

The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?

Crafting Brand Positioning, Marketing Mcqs /
The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________?

A. narrative branding
B. explained branding
C. potential branding
D. weak branding

The branding is based on deep metaphors that are connected to associations, memories and stories are classified as ___________? Read More »

Crafting Brand Positioning, Marketing Mcqs

The benefits that customer’s views are essential to credible market offering are classified as ___________?

Crafting Brand Positioning, Marketing Mcqs /
The benefits that customer’s views are essential to credible market offering are classified as ___________?

A. competitive points of parity
B. category points of parity
C. desirable points of parity
D. comparative points of difference

The benefits that customer’s views are essential to credible market offering are classified as ___________? Read More »

Crafting Brand Positioning, Marketing Mcqs