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Marketing Mcqs

The kind of convenience goods that are purchased by consumers for an urgent need are classified as __________?

July 17, 2022October 4, 2021 by admin
The kind of convenience goods that are purchased by consumers for an urgent need are classified as __________?

A. homogeneous goods
B. emergency goods
C. impulse goods
D. staples

Categories Marketing Mcqs, Product Strategy Setting

In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?

July 18, 2022October 4, 2021 by admin
In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?

A. expected products
B. basic product
C. augmented products
D. potential product

Categories Marketing Mcqs, Product Strategy Setting

The product returns can be eliminated with better packaging, improved storage and transportation is classified as __________?

July 17, 2022October 4, 2021 by admin
The product returns can be eliminated with better packaging, improved storage and transportation is classified as __________?

A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns

Categories Marketing Mcqs, Product Strategy Setting

In the product hierarchy, the product variant or item is classified as __________?

July 18, 2022October 4, 2021 by admin
In the product hierarchy, the product variant or item is classified as __________?

A. class and line type
B. need family type
C. stock type
D. stock keeping unit

Categories Marketing Mcqs, Product Strategy Setting

The type of goods that are tangible in nature and can be consumed in few uses are classified as __________?

July 17, 2022October 4, 2021 by admin
The type of goods that are tangible in nature and can be consumed in few uses are classified as __________?

A. durable goods
B. non-durable goods
C. services
D. augmented goods

Categories Marketing Mcqs, Product Strategy Setting

According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?

July 18, 2022October 4, 2021 by admin
According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?

A. product line
B. product class
C. need family
D. product family

Categories Marketing Mcqs, Product Strategy Setting

The pricing technique is used by sellers that offer their products in the bundles only is classified as __________?

July 17, 2022October 4, 2021 by admin
The pricing technique is used by sellers that offer their products in the bundles only is classified as __________?

A. pure bundling pricing
B. mix bundling pricing
C. Two-part bundle pricing
D. optional-feature pricing

Categories Marketing Mcqs, Product Strategy Setting

The measurement of probability will not fail to perform the promised features of product is classified as __________?

July 17, 2022October 4, 2021 by admin
The measurement of probability will not fail to perform the promised features of product is classified as __________?

A. durability
B. performance quality
C. reliability
D. conformance quality

Categories Marketing Mcqs, Product Strategy Setting

The two ways in which a Company lengthens its carrying product line are __________?

July 17, 2022October 4, 2021 by admin
The two ways in which a Company lengthens its carrying product line are __________?

A. line consistency and depth
B. average widening
C. line widening
D. line filling and stretching

Categories Marketing Mcqs, Product Strategy Setting

The products can be differentiated on the basis of __________?

July 17, 2022October 4, 2021 by admin
The products can be differentiated on the basis of __________?

A. conformance and performance quality
B. durability and style
C. reliability and repair-ability
D. all of the above

Categories Marketing Mcqs, Product Strategy Setting
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