A. homogeneous goods
B. emergency goods
C. impulse goods
D. staples
Marketing Mcqs
In fifth level of customer value hierarchy, the marketer converts the augmented products into _________?
A. expected products
B. basic product
C. augmented products
D. potential product
The product returns can be eliminated with better packaging, improved storage and transportation is classified as __________?
A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns
In the product hierarchy, the product variant or item is classified as __________?
A. class and line type
B. need family type
C. stock type
D. stock keeping unit
The type of goods that are tangible in nature and can be consumed in few uses are classified as __________?
A. durable goods
B. non-durable goods
C. services
D. augmented goods
According to product hierarchy, the group of products that perform similar functions including the recognized product class is classified as __________?
A. product line
B. product class
C. need family
D. product family
The pricing technique is used by sellers that offer their products in the bundles only is classified as __________?
A. pure bundling pricing
B. mix bundling pricing
C. Two-part bundle pricing
D. optional-feature pricing
The measurement of probability will not fail to perform the promised features of product is classified as __________?
A. durability
B. performance quality
C. reliability
D. conformance quality
The two ways in which a Company lengthens its carrying product line are __________?
A. line consistency and depth
B. average widening
C. line widening
D. line filling and stretching
The products can be differentiated on the basis of __________?
A. conformance and performance quality
B. durability and style
C. reliability and repair-ability
D. all of the above