A. potential threats
B. potential strengths
C. potential opportunities
D. potential weaknesses
A. leverage able advantage
B. non leverage advantage
C. announced advantage
D. inspiring advantage
A. perceptual maps
B. preference representation
C. feasible representation
D. desirable representation
A. simplifying
B. straddling
C. communication
D. inspiration
A. communication
B. inspiring
C. simplifying
D. straddling
A. points of references
B. points of positioning
C. points of association
D. points of differences
The differentiability, deliverability and desirability are considered as __________? Read More »
Crafting Brand Positioning, Marketing McqsA. legitimate mantra
B. straddle mantra
C. visual mantra
D. branding mantra
A. leverage differentiation
B. comparative differentiation
C. services differentiation
D. faster differentiation
The reliability, innovativeness and resilience are the levels of ___________? Read More »
Crafting Brand Positioning, Marketing McqsA. points of association
B. points of differences
C. points of references
D. points of positioning
A. competitive membership
B. category membership
C. position membership
D. target membership
