A. potential threats
B. potential strengths
C. potential opportunities
D. potential weaknesses
A. leverage able advantage
B. non leverage advantage
C. announced advantage
D. inspiring advantage
A. perceptual maps
B. preference representation
C. feasible representation
D. desirable representation
A. simplifying
B. straddling
C. communication
D. inspiration
A. communication
B. inspiring
C. simplifying
D. straddling
A. points of references
B. points of positioning
C. points of association
D. points of differences
A. legitimate mantra
B. straddle mantra
C. visual mantra
D. branding mantra
A. leverage differentiation
B. comparative differentiation
C. services differentiation
D. faster differentiation
A. points of association
B. points of differences
C. points of references
D. points of positioning
A. competitive membership
B. category membership
C. position membership
D. target membership