A. brand audit
B. brand tracking
C. brand valuation
D. liabilities evaluation
The estimation of total brand value in financial terms are classified as __________? Read More »
Creating Brand Equity, Marketing McqsA. develop multiplier
B. program multiplier
C. market multiplier
D. customer multiplier
A. brand imagery
B. brand feelings
C. brand salience
D. brand performance
A. branding
B. packaging
C. advertising
D. valuing
A. customized brands
B. super brands
C. brand
D. value products
A. low end prestige
B. high end prestige
C. open end prestige
D. close end prestige
The relatively high priced brands offer by company are classified as ________? Read More »
Creating Brand Equity, Marketing McqsA. esteem
B. perceived esteem
C. energized esteem
D. energized similarities
A. visual mantra
B. branding mantra
C. legitimate mantra
D. straddle mantra
A. straddle positioning
B. straddle segmentation
C. straddle targeting
D. straddle points of parity
A. threaten branding
B. potential branding
C. primal branding
D. strength branding
The concept of viewing brands as belief complexed system is classified as __________? Read More »
Crafting Brand Positioning, Marketing Mcqs