The measurement of current brand position in the previous years is considered as ________?
A. brand audits
B. extract brands
C. bait brands
D. retained brands
Marketing Mcqs
The goal of customer relationship management is to produce ________?
The goal of customer relationship management is to produce ________?
A. medium customer equity
B. high customer equity
C. low customer equity
D. equity portfolio
In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as _________?
A. presence
B. brand relevance
C. performance
D. advantage
The market multiplier includes __________?
The market multiplier includes __________?
A. market dynamics
B. competitive reactions
C. channel support
D. distinctiveness
The strategy of using individual family brand names is referred as ________?
The strategy of using individual family brand names is referred as ________?
A. house of brands
B. strategy house
C. house of products
D. extended strategy
The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
The structured approach to assess sources of brand’s equity and its outcomes to create brand’s value is classified as __________?
A. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain
The specialized community of employees’ whose activities are focused around the brand is classified as __________?
The specialized community of employees’ whose activities are focused around the brand is classified as __________?
A. brand community
B. impression community
C. external community
D. internal community
The added value on products and services is called ________?
The added value on products and services is called ________?
A. advertising
B. brand equity
C. branding
D. valuing
The program multiplier includes __________?
The program multiplier includes __________?
A. channel support
B. distinctiveness
C. market dynamics
D. competitive reactions
The specific brand lines supplied to specific retailers are classified as _________?
The specific brand lines supplied to specific retailers are classified as _________?
A. branded variants
B. product variants
C. sub-brand variants
D. line variants