A. brand audits
B. extract brands
C. bait brands
D. retained brands
A. medium customer equity
B. high customer equity
C. low customer equity
D. equity portfolio
The goal of customer relationship management is to produce ________? Read More »
Creating Brand Equity, Marketing McqsA. presence
B. brand relevance
C. performance
D. advantage
A. market dynamics
B. competitive reactions
C. channel support
D. distinctiveness
The market multiplier includes __________? Read More »
Creating Brand Equity, Marketing McqsA. house of brands
B. strategy house
C. house of products
D. extended strategy
The strategy of using individual family brand names is referred as ________? Read More »
Creating Brand Equity, Marketing McqsA. brand value chain
B. company supply chain
C. direct supply chain
D. indirect supply chain
A. brand community
B. impression community
C. external community
D. internal community
A. advertising
B. brand equity
C. branding
D. valuing
The added value on products and services is called ________? Read More »
Creating Brand Equity, Marketing McqsA. channel support
B. distinctiveness
C. market dynamics
D. competitive reactions
The program multiplier includes __________? Read More »
Creating Brand Equity, Marketing McqsA. branded variants
B. product variants
C. sub-brand variants
D. line variants
The specific brand lines supplied to specific retailers are classified as _________? Read More »
Creating Brand Equity, Marketing Mcqs