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Marketing Mcqs

When customers do not react favorably for specific brand under same circumstances, is said to be __________?

Creating Brand Equity, Marketing Mcqs /
When customers do not react favorably for specific brand under same circumstances, is said to be __________?

A. buyer’s equity
B. market share equity
C. positive brand equity
D. negative brand equity

When customers do not react favorably for specific brand under same circumstances, is said to be __________? Read More »

Creating Brand Equity, Marketing Mcqs

The marketer’s enter in to different product category with the parent brand, is considered as __________?

Creating Brand Equity, Marketing Mcqs /
The marketer’s enter in to different product category with the parent brand, is considered as __________?

A. category extension
B. company extension
C. company architecture
D. company earning rate

The marketer’s enter in to different product category with the parent brand, is considered as __________? Read More »

Creating Brand Equity, Marketing Mcqs

The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

Creating Brand Equity, Marketing Mcqs /
The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________?

A. brand extension
B. sub-brand
C. parent brand
D. product extension

The firm uses any existing brand to introduce in market as a new product, the brand is classified as ___________? Read More »

Creating Brand Equity, Marketing Mcqs

The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?

Creating Brand Equity, Marketing Mcqs /
The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________?

A. brand audit
B. brand tracking
C. brand valuation
D. brand evaluation

The series of procedures in which customer is focused, help to assess brand’s health and leverage equity are classified as _________? Read More »

Creating Brand Equity, Marketing Mcqs

The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?

Creating Brand Equity, Marketing Mcqs /
The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________?

A. visualization
B. acquisition
C. add-on spending
D. retention

The retention spending level and retention rate is influenced for the dimension of customer lifetime value is classified as _________? Read More »

Creating Brand Equity, Marketing Mcqs