The indicator which determines future value and growth is classified as __________?
A. brand value
B. brand strength
C. brand awareness
D. brand knowledge
Marketing Mcqs
The comparison of brand equity from thousands of different brands with several categories is called _________?
The comparison of brand equity from thousands of different brands with several categories is called _________?
A. brand preference valuator
B. brand asset valuator
C. brand similarities valuator
D. brand differences valuator
The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?
The assessment of brand equity potential sources by tracking consumer knowledge structure is called __________?
A. direct approach
B. indirect approach
C. internal assessment
D. external assessment
In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?
In brand dynamics, the belief for delivering product performance on consumer’s short list is classified as _______?
A. presence
B. brand relevance
C. brand performance
D. advantage
The way in which customer’s think and act in terms of prices and market share is classified as __________?
The way in which customer’s think and act in terms of prices and market share is classified as __________?
A. branding
B. valuing
C. advertising
D. brand equity
The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?
The assessment of actual impact of brand knowledge on differential aspect of marketing is called _________?
A. internal assessment
B. external assessment
C. direct approach
D. indirect approach
The ‘brand asset valuator’ key pillars include _________?
The ‘brand asset valuator’ key pillars include _________?
A. relevance
B. esteem
C. energized differentiation
D. all of the above
The stronger the brand is, the discount rate is ___________?
The stronger the brand is, the discount rate is ___________?
A. higher
B. lower
C. stable
D. earned
The net present value is calculated by _________?
The net present value is calculated by _________?
A. brand discount rate
B. brand auditing
C. brand personification
D. total brand earnings
In value stages, the customer’s mind-set should consider _________?
In value stages, the customer’s mind-set should consider _________?
A. associations
B. communications
C. cost structure
D. stock price