A. brand line
B. sub-brand line
C. brand assortment
D. brand endorsement
A. performance
B. advantage
C. presence
D. brand relevance
A. social networking
B. impression management
C. community engagement
D. brand use
A. attachment
B. product and trade
C. price premiums
D. market capitalization
In value stages, the shareholder value must consider ________? Read More »
Creating Brand Equity, Marketing McqsA. knowledge
B. perceived knowledge
C. energized knowledge
D. brand knowledge
In BVA, the measurement of customer’s awareness of brand is classified as ____________? Read More »
Creating Brand Equity, Marketing McqsA. attachment
B. product and trade
C. price premiums
D. market capitalization
In value stages, the marketing program investment must consider __________? Read More »
Creating Brand Equity, Marketing McqsA. brand
B. value products
C. customized brands
D. super brands
A. brand value
B. brand discount rate
C. brand earnings
D. brand responsiveness
The net present value of forecasted brand earnings is classified as __________? Read More »
Creating Brand Equity, Marketing McqsA. extract brands
B. bait brands
C. retained brands
D. lifetime brands
A. brand grid
B. power grid
C. reporting grid
D. knowledge grid
