A. strong brands
B. evident brands
C. leadership brands
D. declining brands
The lower level of esteem, energy and high knowledge are shown by _________? Read More »
Creating Brand Equity, Marketing McqsA. external marketing
B. internal marketing
C. internal branding
D. external branding
A. line extension
B. category extension
C. parent extension
D. brand extension
A. customer multiplier
B. program multiplier
C. market multiplier
D. customer multiplier
A. market multiplier
B. customer multiplier
C. customer multiplier
D. program multiplier
A. transferable
B. unmemorable
C. adoptable
D. protectable
An element in defensive brand building does not include __________? Read More »
Creating Brand Equity, Marketing McqsA. parent brand
B. product extension
C. brand extension
D. sub-brand
A. brand valuation
B. assets evaluation
C. brand audit
D. brand tracking studies
A. price elasticity
B. associations
C. communications
D. risk profile
In value stages, the brand performance must consider _________? Read More »
Creating Brand Equity, Marketing McqsA. brand salience
B. brand performance
C. brand imagery
D. brand feelings
