The lower level of esteem, energy and high knowledge are shown by _________?
A. strong brands
B. evident brands
C. leadership brands
D. declining brands
Marketing Mcqs
The activities and steps that inform and engage employees in building a brand is classified as __________?
The activities and steps that inform and engage employees in building a brand is classified as __________?
A. external marketing
B. internal marketing
C. internal branding
D. external branding
The parent brand introducing new product within the existing category is considered as __________?
The parent brand introducing new product within the existing category is considered as __________?
A. line extension
B. category extension
C. parent extension
D. brand extension
The extent to which value shown by market performance is shown in shareholder value is considered as ________?
The extent to which value shown by market performance is shown in shareholder value is considered as ________?
A. customer multiplier
B. program multiplier
C. market multiplier
D. customer multiplier
The extent in which value in created in customer’s mind and affects market performance is considered as __________?
The extent in which value in created in customer’s mind and affects market performance is considered as __________?
A. market multiplier
B. customer multiplier
C. customer multiplier
D. program multiplier
An element in defensive brand building does not include __________?
An element in defensive brand building does not include __________?
A. transferable
B. unmemorable
C. adoptable
D. protectable
When the companies combine existing brand with new brands, the brands are called __________?
When the companies combine existing brand with new brands, the brands are called __________?
A. parent brand
B. product extension
C. brand extension
D. sub-brand
The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?
The quantitative tracking data which shows how marketing mix are performing its best are classified as _________?
A. brand valuation
B. assets evaluation
C. brand audit
D. brand tracking studies
In value stages, the brand performance must consider _________?
In value stages, the brand performance must consider _________?
A. price elasticity
B. associations
C. communications
D. risk profile
The stage when customers think about a brand under consumption situation is classified as ___________?
The stage when customers think about a brand under consumption situation is classified as ___________?
A. brand salience
B. brand performance
C. brand imagery
D. brand feelings