The Company makes all products in different brand lines is classified as _________?
A. brand endorsement
B. brand mix
C. product mix
D. category assortment
Marketing Mcqs
The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?
The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?
A. customer preferences
B. product similarities
C. brand knowledge
D. product difference
In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?
A. brand advantage
B. brand presence
C. brand performance
D. brand decline
The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?
The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?
A. product extension
B. brand extension
C. line extension
D. category extension
The lower levels of esteem and knowledge are shown as _________?
The lower levels of esteem and knowledge are shown as _________?
A. faded brands
B. failed brands
C. strong new brands
D. existing brands
The value creation practices such as customizing and commoditizing are included in _________?
The value creation practices such as customizing and commoditizing are included in _________?
A. impression management
B. community engagement
C. brand use
D. social networking
The customer’s emotional responses in relation to the brand are classified as _________?
The customer’s emotional responses in relation to the brand are classified as _________?
A. brand imagery
B. brand feelings
C. brand salience
D. brand performance
When customers react favorably for specific brand and identify it differently, it is said to be __________?
When customers react favorably for specific brand and identify it differently, it is said to be __________?
A. positive brand equity
B. negative brand equity
C. buyer’s equity
D. market share equity
The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?
A. brand classification
B. brand association
C. brand dilution
D. brand prestige
The parent brand if it is associated with multiple products in brand extension is called _________?
The parent brand if it is associated with multiple products in brand extension is called _________?
A. family brand
B. product extension
C. sub-product
D. parent company