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Marketing Mcqs

The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?

Creating Brand Equity, Marketing Mcqs /
The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________?

A. customer preferences
B. product similarities
C. brand knowledge
D. product difference

The feelings, experiences, beliefs and thoughts associated with any specific product are included in _________? Read More »

Creating Brand Equity, Marketing Mcqs

In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

Creating Brand Equity, Marketing Mcqs /
In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________?

A. brand advantage
B. brand presence
C. brand performance
D. brand decline

In brand dynamics, the belief that brand has rational or emotional advantage over, all other brands is considered as ________? Read More »

Creating Brand Equity, Marketing Mcqs

The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?

Creating Brand Equity, Marketing Mcqs /
The introduction of new flavors or new colors packaging and new forms of same product is classified as _________?

A. product extension
B. brand extension
C. line extension
D. category extension

The introduction of new flavors or new colors packaging and new forms of same product is classified as _________? Read More »

Creating Brand Equity, Marketing Mcqs

When customers react favorably for specific brand and identify it differently, it is said to be __________?

Creating Brand Equity, Marketing Mcqs /
When customers react favorably for specific brand and identify it differently, it is said to be __________?

A. positive brand equity
B. negative brand equity
C. buyer’s equity
D. market share equity

When customers react favorably for specific brand and identify it differently, it is said to be __________? Read More »

Creating Brand Equity, Marketing Mcqs

The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?

Creating Brand Equity, Marketing Mcqs /
The situation when consumers stop associations with brands or start thinking less about brand is classified as _________?

A. brand classification
B. brand association
C. brand dilution
D. brand prestige

The situation when consumers stop associations with brands or start thinking less about brand is classified as _________? Read More »

Creating Brand Equity, Marketing Mcqs