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Marketing Mcqs

The process of how effectively existing brand equity has leveraged to a new product is considered as __________?

Creating Brand Equity, Marketing Mcqs /
The process of how effectively existing brand equity has leveraged to a new product is considered as __________?

A. potential extensions
B. lifetime extensions
C. bait extensions
D. visual extensions

The process of how effectively existing brand equity has leveraged to a new product is considered as __________? Read More »

Creating Brand Equity, Marketing Mcqs

The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?

Creating Brand Equity, Marketing Mcqs /
The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________?

A. marketer’s brand equity
B. customer based brand equity
C. knowledge based equity
D. effective brand equity

The brand knowledge differential effects on consumer mind with the help of marketing of the specific brand is considered as _________? Read More »

Creating Brand Equity, Marketing Mcqs

The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______?

Creating Brand Equity, Marketing Mcqs /
The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______?

A. brand emotions
B. brand conversation
C. brand judgments
D. brand resonance

The stage which describes the extent of customer relationship and feels ‘in sync’ in it is best considered as _______? Read More »

Creating Brand Equity, Marketing Mcqs

In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?

Creating Brand Equity, Marketing Mcqs /
In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________?

A. perceived relevance
B. relevance
C. perceived appropriateness
D. energized relevance

In BVA, the measurement of breadth of brand’s appeal and its appropriateness is classified as ________? Read More »

Creating Brand Equity, Marketing Mcqs