The examples of services are __________?
A. heterogeneous goods
B. legal advisors
C. shampoos and soaps
D. machine tools and refrigerators
Marketing Mcqs
The type of goods that are tangible in nature and are normally survived for several uses are classified as ________?
The type of goods that are tangible in nature and are normally survived for several uses are classified as ________?
A. durable goods
B. non-durable goods
C. services
D. augmented goods
The set of all goods or services that are offered for sale by a specific buyer is classified as ________?
The set of all goods or services that are offered for sale by a specific buyer is classified as ________?
A. product assortment
B. product mix
C. product system
D. both A and B
The repair items and operating supplies are classified as the types of
The repair items and operating supplies are classified as the types of
A. supplies and business services
B. capital items
C. materials and parts
D. None of above
The example of products include ________?
The example of products include ________?
A. experiences and events
B. information and ideas
C. properties and organizations
D. all of the above
The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?
The kind of convenience goods that are purchased by consumers on regular basis are classified as __________?
A. homogeneous goods
B. emergency goods
C. impulse goods
D. staples
The ease of fixing the flaw or malfunction of the product is classified as _________?
The ease of fixing the flaw or malfunction of the product is classified as _________?
A. differentiability
B. repair-ability
C. conformability
D. perform-ability
The emergency, goods and impulse goods are the types of __________?
The emergency, goods and impulse goods are the types of __________?
A. convenience goods
B. shopping goods
C. unsought goods
D. specialty goods
The major categories of raw materials are included in ___________?
The major categories of raw materials are included in ___________?
A. farm and natural products
B. component materials
C. component parts
D. installations and equipment
The total features of the product functions, looks and features is classified as ___________?
The total features of the product functions, looks and features is classified as ___________?
A. differential returns
B. uncontrollable returns
C. controllable returns
D. design