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Marketing Mcqs

The whole cluster of benefits when company promises to deliver through its market offering is called _________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The whole cluster of benefits when company promises to deliver through its market offering is called _________?

A. value proposition
B. customer proposition
C. product proposition
D. brand proposition

The whole cluster of benefits when company promises to deliver through its market offering is called _________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The record which is based on business customer’s past purchases, sales price and volumes is classified as ________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The record which is based on business customer’s past purchases, sales price and volumes is classified as ________?

A. business database
B. customer database
C. databases marketing
D. company marketing

The record which is based on business customer’s past purchases, sales price and volumes is classified as ________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

In the buyer decision process, the percentage of potential customers in a given target market is called __________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
In the buyer decision process, the percentage of potential customers in a given target market is called __________?

A. customer funnel
B. company funnel
C. marketing funnel
D. retailers funnel

In the buyer decision process, the percentage of potential customers in a given target market is called __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The process of managing information about customers to maximize loyalty is said to be _________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The process of managing information about customers to maximize loyalty is said to be _________?

A. company relationship management
B. supplier management
C. retailer’s management
D. customer relationship management

The process of managing information about customers to maximize loyalty is said to be _________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The collection of individual customer comprehensive information which is accessible and actionable is classified as __________?

A. company database
B. individual database
C. customer database
D. detailed database

The collection of individual customer comprehensive information which is accessible and actionable is classified as __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The marketing messages that are based to respect consumer’s wishes and willingness is classified as __________?

Creating Brand Equity, Marketing Mcqs /
The marketing messages that are based to respect consumer’s wishes and willingness is classified as __________?

A. permission marketing
B. supplier marketing
C. customer specified marketing
D. activity marketing

The marketing messages that are based to respect consumer’s wishes and willingness is classified as __________? Read More »

Creating Brand Equity, Marketing Mcqs

A persons feeling of pleasure which results in products performance that match expectations is called __________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
A persons feeling of pleasure which results in products performance that match expectations is called __________?

A. satisfaction
B. dissatisfaction
C. distinctive proposition
D. superior value

A persons feeling of pleasure which results in products performance that match expectations is called __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs