A. identify customer’s value attributes
B. assessing the attributes importance
C. assessing the company’s performance
D. assessing the competitor’s performance
A. club membership programs
B. royalty programs
C. loyalty programs
D. group membership programs
A. product benefits
B. services benefit
C. image benefit
D. all of the above
A. customer lifetime value
B. customer purchases value
C. customer cost incurred
D. customer relationships
A. dissatisfaction
B. superior value
C. profitable customers
D. satisfied customers
A. total customer cost
B. psychological cost
C. personal benefits
D. image benefits
A. satisfied customers
B. dissatisfied customers
C. customer retention
D. customer conversion
A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management
A. conversion rates
B. marketing rates
C. shopping rates
D. loyalty rates
A. total economic cost
B. total functional cost
C. total customer cost
D. total sampling cost