Our website is made possible by displaying online advertisements to our visitors. Please consider supporting us by whitelisting our website.

Marketing Mcqs

The programs designed for customers which is limited to any affinity group are classified as __________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The programs designed for customers which is limited to any affinity group are classified as __________?

A. club membership programs
B. royalty programs
C. loyalty programs
D. group membership programs

The programs designed for customers which is limited to any affinity group are classified as __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The customer’s lifetime purchases that generate the net present value of future profit streams is called _________?

A. customer lifetime value
B. customer purchases value
C. customer cost incurred
D. customer relationships

The customer’s lifetime purchases that generate the net present value of future profit streams is called _________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
A person or company that yields a revenue more than the incurred costs of selling and serving is called __________?

A. dissatisfaction
B. superior value
C. profitable customers
D. satisfied customers

A person or company that yields a revenue more than the incurred costs of selling and serving is called __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The customized products and services for customers and interaction to individual customers are the part of _________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The customized products and services for customers and interaction to individual customers are the part of _________?

A. retailer’s management
B. customer relationship management
C. Company relationship management
D. supplier management

The customized products and services for customers and interaction to individual customers are the part of _________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The percentage or number of customers who move from one level to next level in buying decision process is called ________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The percentage or number of customers who move from one level to next level in buying decision process is called ________?

A. conversion rates
B. marketing rates
C. shopping rates
D. loyalty rates

The percentage or number of customers who move from one level to next level in buying decision process is called ________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs