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Marketing Mcqs

Considering the categories of services mix, the air travel with eatable is classified as _________?

Designing and Managing Services, Marketing Mcqs /
Considering the categories of services mix, the air travel with eatable is classified as _________?

A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods

Considering the categories of services mix, the air travel with eatable is classified as _________? Read More »

Designing and Managing Services, Marketing Mcqs

According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?

Designing and Managing Services, Marketing Mcqs /
According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________?

A. responsiveness
B. assurance
C. empathy
D. reliability

According to service quality model, the willingness of employees to solve the problems of the customers is classified as __________? Read More »

Designing and Managing Services, Marketing Mcqs

The technique which tries to identify real cost of serving an individual customer is called ______?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The technique which tries to identify real cost of serving an individual customer is called ______?

A. activity based accounting
B. cost based accounting
C. price based accounting
D. turnover based accounting

The technique which tries to identify real cost of serving an individual customer is called ______? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

Any occasion on which the brand or product is encountered by end customers is called __________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
Any occasion on which the brand or product is encountered by end customers is called __________?

A. customer touch point
B. company touch point
C. retailers touch point
D. relationship touch point

Any occasion on which the brand or product is encountered by end customers is called __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The number of customers or potential customers who will help in company’s growth is classified as __________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The number of customers or potential customers who will help in company’s growth is classified as __________?

A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base

The number of customers or potential customers who will help in company’s growth is classified as __________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The system includes all the experiences while using the market offering is classified as ________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The system includes all the experiences while using the market offering is classified as ________?

A. customer proposition
B. value delivery system
C. product proposition
D. distinctive proposition

The system includes all the experiences while using the market offering is classified as ________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________?

A. total customer benefit
B. total customer cost
C. total economic cost
D. total functional cost

The perceived monetary value of all the benefits which customers expect from a given product because of brand image is called _________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The process of building, organizing and using databases of customers to build customer relationship is classified as _________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The process of building, organizing and using databases of customers to build customer relationship is classified as _________?

A. database marketing
B. customer database
C. detailed database
D. company database

The process of building, organizing and using databases of customers to build customer relationship is classified as _________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs

The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?

Creating Long-term Loyalty Relationships, Marketing Mcqs /
The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________?

A. customer perceived value
B. company market value
C. customer affordability
D. customer reliability

The difference between the customer’s evaluation including all the costs incurred and the benefits is called ________? Read More »

Creating Long-term Loyalty Relationships, Marketing Mcqs