A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods
A. responsiveness
B. assurance
C. empathy
D. reliability
A. activity based accounting
B. cost based accounting
C. price based accounting
D. turnover based accounting
A. customer touch point
B. company touch point
C. retailers touch point
D. relationship touch point
A. customer’s base
B. retailer’s base
C. distributor’s base
D. marketer’s base
A. customer proposition
B. value delivery system
C. product proposition
D. distinctive proposition
A. total customer benefit
B. total customer cost
C. total economic cost
D. total functional cost
A. database marketing
B. customer database
C. detailed database
D. company database
A. customer perceived value
B. company market value
C. customer affordability
D. customer reliability