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Marketing Mcqs

The qualities of product that buyers evaluate after purchasing the product is classified as ___________?

Designing and Managing Services, Marketing Mcqs /
The qualities of product that buyers evaluate after purchasing the product is classified as ___________?

A. minor qualities
B. search qualities
C. credence qualities
D. experience qualities

The qualities of product that buyers evaluate after purchasing the product is classified as ___________? Read More »

Designing and Managing Services, Marketing Mcqs

The categories of services mix and intangible are classified as the example of _________?

Designing and Managing Services, Marketing Mcqs /
The categories of services mix and intangible are classified as the example of _________?

A. pure tangible goods
B. pure services
C. tangible goods with accompanying services
D. major service with minor goods

The categories of services mix and intangible are classified as the example of _________? Read More »

Designing and Managing Services, Marketing Mcqs

To create strategy between demand and supply, the peak time efficiency, shared services and increased service participation are strategies of ________?

Designing and Managing Services, Marketing Mcqs /
To create strategy between demand and supply, the peak time efficiency, shared services and increased service participation are strategies of ________?

A. descriptive side
B. demand side
C. supply side
D. complementary side

To create strategy between demand and supply, the peak time efficiency, shared services and increased service participation are strategies of ________? Read More »

Designing and Managing Services, Marketing Mcqs

The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate __________?

Designing and Managing Services, Marketing Mcqs /
The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate __________?

A. purchase cycle cost
B. cost of responsiveness
C. life cycle cost
D. assurance cost

The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate __________? Read More »

Designing and Managing Services, Marketing Mcqs

According to service quality model, the ability to provide the service accurately and dependably is classified as __________?

Designing and Managing Services, Marketing Mcqs /
According to service quality model, the ability to provide the service accurately and dependably is classified as __________?

A. empathy
B. reliability
C. responsiveness
D. assurance

According to service quality model, the ability to provide the service accurately and dependably is classified as __________? Read More »

Designing and Managing Services, Marketing Mcqs

The kind of qualities that buyers used to evaluate before purchasing the product are classified as __________?

Designing and Managing Services, Marketing Mcqs /
The kind of qualities that buyers used to evaluate before purchasing the product are classified as __________?

A. search qualities
B. credence qualities
C. experience qualities
D. minor qualities

The kind of qualities that buyers used to evaluate before purchasing the product are classified as __________? Read More »

Designing and Managing Services, Marketing Mcqs

The act of specific performance offered by one party to another and tangible in nature is classified as __________?

Designing and Managing Services, Marketing Mcqs /
The act of specific performance offered by one party to another and tangible in nature is classified as __________?

A. service
B. product
C. co-branding
D. None of the above

The act of specific performance offered by one party to another and tangible in nature is classified as __________? Read More »

Designing and Managing Services, Marketing Mcqs

The hospitals, loan agencies, postal services and schools are examples of the services of __________?

Designing and Managing Services, Marketing Mcqs /
The hospitals, loan agencies, postal services and schools are examples of the services of __________?

A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector

The hospitals, loan agencies, postal services and schools are examples of the services of __________? Read More »

Designing and Managing Services, Marketing Mcqs