A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services
Marketing Mcqs
Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods
The pricing technique which transfer from off-peak periods to peak periods is classified as __________?
A. complementary pricing
B. differential pricing
C. reservation pricing
D. non-peak pricing
The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?
A. minor qualities
B. search qualities
C. credence qualities
D. experience qualities
Considering the categories of services mix, the meal of restaurant is classified as example of __________?
A. pure services
B. major service with minor goods
C. tangible goods with accompanying services
D. pure tangible goods
According to categories of services mix, and the products that have no accompanying services are classified as ___________?
A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods
The characteristics of services include __________?
A. variability and inseparability
B. intangibility
C. perishability
D. all of the above
The churches, museums and charities are examples of the services of _________?
A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector
The set of services expected by the customers are classified as ___________?
A. interactive service package
B. descriptive service package
C. primary service package
D. secondary service package
If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________?
A. $80
B. $165
C. $15
D. $85