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Marketing Mcqs

The services provide by the companies that are beyond the performance and functioning of the product are classified as __________?

Designing and Managing Services, Marketing Mcqs /
The services provide by the companies that are beyond the performance and functioning of the product are classified as __________?

A. empathy services
B. value-augmenting services
C. facilitating services
D. assurance services

The services provide by the companies that are beyond the performance and functioning of the product are classified as __________? Read More »

Designing and Managing Services, Marketing Mcqs

Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?

Designing and Managing Services, Marketing Mcqs /
Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________?

A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods

Considering the categories of services mix, the tangible goods such as computers and automobile cars are classified as __________? Read More »

Designing and Managing Services, Marketing Mcqs

The pricing technique which transfer from off-peak periods to peak periods is classified as __________?

Designing and Managing Services, Marketing Mcqs /
The pricing technique which transfer from off-peak periods to peak periods is classified as __________?

A. complementary pricing
B. differential pricing
C. reservation pricing
D. non-peak pricing

The pricing technique which transfer from off-peak periods to peak periods is classified as __________? Read More »

Designing and Managing Services, Marketing Mcqs

The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?

Designing and Managing Services, Marketing Mcqs /
The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________?

A. minor qualities
B. search qualities
C. credence qualities
D. experience qualities

The qualities of product that are hard for buyers to evaluate even after purchasing the product are classified as __________? Read More »

Designing and Managing Services, Marketing Mcqs

Considering the categories of services mix, the meal of restaurant is classified as example of __________?

Designing and Managing Services, Marketing Mcqs /
Considering the categories of services mix, the meal of restaurant is classified as example of __________?

A. pure services
B. major service with minor goods
C. tangible goods with accompanying services
D. pure tangible goods

Considering the categories of services mix, the meal of restaurant is classified as example of __________? Read More »

Designing and Managing Services, Marketing Mcqs

According to categories of services mix, and the products that have no accompanying services are classified as ___________?

Designing and Managing Services, Marketing Mcqs /
According to categories of services mix, and the products that have no accompanying services are classified as ___________?

A. tangible goods with accompanying services
B. pure tangible goods
C. pure services
D. major service with minor goods

According to categories of services mix, and the products that have no accompanying services are classified as ___________? Read More »

Designing and Managing Services, Marketing Mcqs

If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________?

Designing and Managing Services, Marketing Mcqs /
If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________?

A. $80
B. $165
C. $15
D. $85

If the price of product is $150, cost of maintenance is $15 and the discounted salvage value is $85, then the life cycle cost of product is _________? Read More »

Designing and Managing Services, Marketing Mcqs