A. scenario analysis
B. market analysis
C. segmentation analysis
D. targeted factors
A. corporate level
B. division level
C. business unit
D. decision level
A. choosing the value
B. providing the value
C. communicating the value
D. making the superior product
The first phase of value creation in sequence is __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. marketing strategy
B. technology strategy
C. sourcing strategy
D. all of the above
The design strategy of business includes ___________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. customer groups
B. customer needs
C. technology
D. all of the above
The business can be defined in the dimensions of __________? Read More »
Designing and Managing Services, Marketing McqsA. demand side
B. supply side
C. complementary side
D. descriptive side
A. interactive marketing
B. internal marketing
C. external marketing
D. descriptive marketing
A. descriptive marketing
B. interactive marketing
C. internal marketing
D. external marketing
A. reliability and empathy
B. responsiveness
C. assurance and tangibles
D. all of the above
The determinants of service quality in service-quality model includes ____________? Read More »
Designing and Managing Services, Marketing McqsA. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector
