A. scenario analysis
B. market analysis
C. segmentation analysis
D. targeted factors
A. corporate level
B. division level
C. business unit
D. decision level
A. choosing the value
B. providing the value
C. communicating the value
D. making the superior product
A. marketing strategy
B. technology strategy
C. sourcing strategy
D. all of the above
A. customer groups
B. customer needs
C. technology
D. all of the above
A. demand side
B. supply side
C. complementary side
D. descriptive side
A. interactive marketing
B. internal marketing
C. external marketing
D. descriptive marketing
A. descriptive marketing
B. interactive marketing
C. internal marketing
D. external marketing
A. reliability and empathy
B. responsiveness
C. assurance and tangibles
D. all of the above
A. government sector
B. private non-profit sector
C. manufacturing sector
D. business sector