A. product alliance
B. service alliances
C. promotional alliances
D. logistic alliances
Marketing Mcqs
The process of defining the business, shaping its scope and repositioning the brand entity is the part of ___________?
A. business realignment
B. business workflow
C. cross functional teams
D. various department strategies
The analysis of opportunities and threats include ___________?
A. internal environment
B. external environment
C. market environment
D. product environment
In hypercompetitive economy, a company can win only by tuning the ____________?
A. providing superior value
B. communicating value
C. managing the superior value
D. all of the above
An instrument for directing and coordinating the whole market effort is called as __________?
A. marketing plan
B. business plan
C. financial plan
D. corporate plan
The activities in researching and developing with high quality is the part of _________?
A. the customer acquisition process
B. the new-offering process
C. the product-sensing process
D. the fulfill management process
When good opportunities exist outside the present business, this is called ___________?
A. extensive growth
B. integrative growth
C. diversification growth
D. downsizing the business
An area that company can profitably satisfies according to buyer’s needs is called _________?
A. marketing opportunity
B. production opportunity
C. new market
D. new customers
A tool or process used to create more value for the customer is ___________?
A. value chain
B. delivery network
C. supply chain
D. value delivery network
The strategies such as vertical and horizontal integration are classified as _________?
A. integrative growth
B. disintegrative growth
C. extensive growth
D. intensive growth