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Marketing Mcqs

When a company agrees to promote product of other company it is classified as _________?

July 17, 2022October 3, 2021 by admin
When a company agrees to promote product of other company it is classified as _________?

A. product alliance
B. service alliances
C. promotional alliances
D. logistic alliances

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The process of defining the business, shaping its scope and repositioning the brand entity is the part of ___________?

July 17, 2022October 3, 2021 by admin
The process of defining the business, shaping its scope and repositioning the brand entity is the part of ___________?

A. business realignment
B. business workflow
C. cross functional teams
D. various department strategies

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The analysis of opportunities and threats include ___________?

July 17, 2022October 3, 2021 by admin
The analysis of opportunities and threats include ___________?

A. internal environment
B. external environment
C. market environment
D. product environment

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

In hypercompetitive economy, a company can win only by tuning the ____________?

July 18, 2022October 3, 2021 by admin
In hypercompetitive economy, a company can win only by tuning the ____________?

A. providing superior value
B. communicating value
C. managing the superior value
D. all of the above

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

An instrument for directing and coordinating the whole market effort is called as __________?

July 18, 2022October 3, 2021 by admin
An instrument for directing and coordinating the whole market effort is called as __________?

A. marketing plan
B. business plan
C. financial plan
D. corporate plan

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The activities in researching and developing with high quality is the part of _________?

July 17, 2022October 3, 2021 by admin
The activities in researching and developing with high quality is the part of _________?

A. the customer acquisition process
B. the new-offering process
C. the product-sensing process
D. the fulfill management process

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

When good opportunities exist outside the present business, this is called ___________?

July 17, 2022October 3, 2021 by admin
When good opportunities exist outside the present business, this is called ___________?

A. extensive growth
B. integrative growth
C. diversification growth
D. downsizing the business

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

An area that company can profitably satisfies according to buyer’s needs is called _________?

July 18, 2022October 3, 2021 by admin
An area that company can profitably satisfies according to buyer’s needs is called _________?

A. marketing opportunity
B. production opportunity
C. new market
D. new customers

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

A tool or process used to create more value for the customer is ___________?

July 18, 2022October 3, 2021 by admin
A tool or process used to create more value for the customer is ___________?

A. value chain
B. delivery network
C. supply chain
D. value delivery network

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The strategies such as vertical and horizontal integration are classified as _________?

July 17, 2022October 3, 2021 by admin
The strategies such as vertical and horizontal integration are classified as _________?

A. integrative growth
B. disintegrative growth
C. extensive growth
D. intensive growth

Categories Developing Marketing Strategies and Plans, Marketing Mcqs
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