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Marketing Mcqs

The ‘market-development strategy’ is used to gain market share __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The ‘market-development strategy’ is used to gain market share __________?

A. current products in new market
B. new products for new markets
C. new products in new market
D. current product in current market

The ‘market-development strategy’ is used to gain market share __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The approving of orders, shipping of goods on time and payment of collection is the part of _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The approving of orders, shipping of goods on time and payment of collection is the part of _________?

A. the fulfill management process
B. customer acquisition process
C. customer relationship management
D. corporate goals

The approving of orders, shipping of goods on time and payment of collection is the part of _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

When two companies join hands to market new or complementary products, it is best classified as __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
When two companies join hands to market new or complementary products, it is best classified as __________?

A. product alliance
B. logistic alliances
C. service alliance
D. market collaborations

When two companies join hands to market new or complementary products, it is best classified as __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The planning of target market and value proposition of firm is the part of ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The planning of target market and value proposition of firm is the part of ___________?

A. tactical marketing plan
B. strategic marketing plan
C. firm’s financial plan
D. market opportunities

The planning of target market and value proposition of firm is the part of ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The process of defining customer focuses on selling a product to existing market is called _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The process of defining customer focuses on selling a product to existing market is called _________?

A. target market definition
B. strategic market definition
C. financial market definition
D. business analysis definition

The process of defining customer focuses on selling a product to existing market is called _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

When a firm offers logistical services for some other company’s product, it is said to be _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
When a firm offers logistical services for some other company’s product, it is said to be _________?

A. logistic alliance
B. production alliances
C. raw materials alliance
D. employee alliances

When a firm offers logistical services for some other company’s product, it is said to be _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs