A. business unit level
B. division level
C. decision level
D. corporate level
A. strategic level
B. tactical level
C. organizational level
D. both A and B
The levels involve in marketing plan are __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. corporate planning
B. division planning
C. business planning
D. product planning
The first level of planning starts with __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. strategy
B. objective
C. management
D. alliances
A game plan for achieving goals is called __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. current product in current market
B. new products for new markets
C. new products in new market
D. new products in current markets
The ‘diversification strategy’ is used to gain market share in __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. source of competitive advantage
B. perceived benefits
C. variety of markets
D. easy imitation
The ‘core competency’ does not consider _________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. marketing activities
B. financial activities
C. raw materials
D. primary activities
The ‘operations, sales and services’ are the part of firm’s value chain _________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. Two
B. Three
C. Four
D. Five
The organizational levels in a Company are ___________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. Four primary activities
B. Five primary activities
C. Six primary activities
D. Seven primary activities
The ‘chain of value’ identifies _________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. customer relationship management
B. the strategic management process
C. customer acquisition process
D. the new-offering process
