A. business unit level
B. division level
C. decision level
D. corporate level
A. strategic level
B. tactical level
C. organizational level
D. both A and B
A. corporate planning
B. division planning
C. business planning
D. product planning
A. strategy
B. objective
C. management
D. alliances
A. current product in current market
B. new products for new markets
C. new products in new market
D. new products in current markets
A. source of competitive advantage
B. perceived benefits
C. variety of markets
D. easy imitation
A. marketing activities
B. financial activities
C. raw materials
D. primary activities
A. Two
B. Three
C. Four
D. Five
A. Four primary activities
B. Five primary activities
C. Six primary activities
D. Seven primary activities
A. customer relationship management
B. the strategic management process
C. customer acquisition process
D. the new-offering process