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Marketing Mcqs

In fourth level of customer value hierarchy, the marketer converts the expected products into __________?

Marketing Mcqs, Product Strategy Setting /
In fourth level of customer value hierarchy, the marketer converts the expected products into __________?

A. expected products
B. basic product
C. augmented products
D. potential product

In fourth level of customer value hierarchy, the marketer converts the expected products into __________? Read More »

Marketing Mcqs, Product Strategy Setting

According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?

Marketing Mcqs, Product Strategy Setting /
According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________?

A. expected products
B. basic product
C. augmented products
D. potential product

According to customer value hierarchy, the second level is one in which the marketer converts core benefits into __________? Read More »

Marketing Mcqs, Product Strategy Setting

The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?

Marketing Mcqs, Product Strategy Setting /
The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________?

A. emergency items
B. repair items
C. equipment
D. operating supplies

The portable factory and office equipment such as hand tools, desks and personal computers are classified as ____________? Read More »

Marketing Mcqs, Product Strategy Setting

The group of products includes the recognized product family in the product hierarchy is classified as __________?

Marketing Mcqs, Product Strategy Setting /
The group of products includes the recognized product family in the product hierarchy is classified as __________?

A. product line
B. product class
C. need family
D. product family

The group of products includes the recognized product family in the product hierarchy is classified as __________? Read More »

Marketing Mcqs, Product Strategy Setting

The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?

Marketing Mcqs, Product Strategy Setting /
The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________?

A. uncontrollable returns
B. controllable returns
C. capital returns
D. differential returns

The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as __________? Read More »

Marketing Mcqs, Product Strategy Setting

In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?

Marketing Mcqs, Product Strategy Setting /
In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________?

A. product line
B. product class
C. need family
D. product family

In the product hierarchy, the specific need that causes to seek existence of particular product family is classified as _________? Read More »

Marketing Mcqs, Product Strategy Setting

Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?

Marketing Mcqs, Product Strategy Setting /
Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________?

A. product
B. service
C. core benefit
D. potential product

Anything that can be offered by any manufacturers in market to satisfy the demands is classified as ____________? Read More »

Marketing Mcqs, Product Strategy Setting