A. communicating the value
B. providing the value
C. making the superior product
D. choosing the value
The third phase of value creation sequence is _________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. corporate plan
B. strategic plan
C. marketing plan
D. marketing objective
A. the market-sensing process
B. the customer acquisition process
C. the fulfill management process
D. the new-offering process
A. extensive growth
B. intensive growth
C. integrative growth
D. disintegrative growth
A. supply chain
B. value chain
C. product chain
D. marketing chain
A. primary activities
B. marketing activities
C. financial activities
D. raw material activities
The ‘inbound or outbound logistics’ are the part of value chains __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. environmental threat
B. environmental opportunity
C. environmental strength
D. environmental weakness
A. service alliance
B. product alliance
C. logistic alliances
D. pricing collaborations
The Company licenses to companies for producing its products is classified as ________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. segmentation
B. targeting
C. positioning
D. all of the above
In the value creation, ‘choosing the value’ phase includes _________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. customer acquisition process
B. market sensing process
C. CRM process
D. all of the above
The Company’s core business process includes __________? Read More »
Developing Marketing Strategies and Plans, Marketing Mcqs