A. communicating the value
B. providing the value
C. making the superior product
D. choosing the value
A. corporate plan
B. strategic plan
C. marketing plan
D. marketing objective
A. the market-sensing process
B. the customer acquisition process
C. the fulfill management process
D. the new-offering process
A. extensive growth
B. intensive growth
C. integrative growth
D. disintegrative growth
A. supply chain
B. value chain
C. product chain
D. marketing chain
A. primary activities
B. marketing activities
C. financial activities
D. raw material activities
A. environmental threat
B. environmental opportunity
C. environmental strength
D. environmental weakness
A. service alliance
B. product alliance
C. logistic alliances
D. pricing collaborations
A. segmentation
B. targeting
C. positioning
D. all of the above
A. customer acquisition process
B. market sensing process
C. CRM process
D. all of the above