A. customer acquisition process
B. the new-offering process
C. customer relationship management
D. the strategic management process
A. Four support activities
B. Five support activities
C. Six support activities
D. Seven support activates
A. choosing the value
B. communicating the value
C. providing the value
D. making the superior product
A. strategic marketing plan
B. market opportunities
C. tactical marketing plan
D. firm’s financial plan
A. division level
B. business level
C. corporate level
D. decision level
A. planning at decision level
B. planning at business level
C. planning at corporate level
D. planning at production level
A. organization
B. company
C. conglomerate
D. diversified market
A. organizational culture
B. departmental culture
C. business environment
D. analytical environment
A. utilizing the social media sources
B. utilizing raw materials
C. utilizing the competencies
D. utilizing the capabilities
A. support activities
B. primary activities
C. financial activities
D. supplying activities