A. unit cost
B. break-even volume
C. target return price
D. target return cost
A. non-functional discount
B. functional discount
C. quantity discount
D. descriptive discount
A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market
The ‘market-penetration strategy’ is used to gain market share in __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. Three phases
B. Four phases
C. Five phases
D. Six phases
The value creation process and value delivery sequence can be divided into ___________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. pricing collaborations
B. transport alliances
C. room service alliances
D. special discounts
A. providing the value
B. choosing the value
C. making the value
D. communicating the value
The second phase of value creation sequence is _________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. new products in new market
B. current product in current market
C. new products in current markets
D. new products for new markets
The ‘product-development strategy’ is used to gain market share __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. strategic market definition
B. financial market definition
C. target market definition
D. business analysis definition
The process of defining the focus of selling to potential market is called __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. procurement
B. technology development
C. infrastructure of firm
D. all of the above
Activities in the value chain’s support are included __________? Read More »
Developing Marketing Strategies and Plans, Marketing McqsA. determining specific features
B. determining product price
C. determining product inventory
D. both A and B
In the value creation, ‘providing the value’ phase includes _________? Read More »
Developing Marketing Strategies and Plans, Marketing Mcqs