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Marketing Mcqs

The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________?

July 17, 2022October 3, 2021 by admin
The price of product is subtracted from variable cost than divided by fixed cost for calculation is __________?

A. unit cost
B. break-even volume
C. target return price
D. target return cost

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?

July 17, 2022October 3, 2021 by admin
The discount in a well manner way on performance, awarded by the manufacturers to the members of distribution channels is classified as _________?

A. non-functional discount
B. functional discount
C. quantity discount
D. descriptive discount

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The ‘market-penetration strategy’ is used to gain market share in __________?

July 17, 2022October 3, 2021 by admin
The ‘market-penetration strategy’ is used to gain market share in __________?

A. current product in current market
B. current products in new market
C. new products for new markets
D. new products in new market

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The value creation process and value delivery sequence can be divided into ___________?

July 17, 2022October 3, 2021 by admin
The value creation process and value delivery sequence can be divided into ___________?

A. Three phases
B. Four phases
C. Five phases
D. Six phases

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The rental car services and hotels sometime offer mutual discount is an example of ___________?

July 17, 2022October 3, 2021 by admin
The rental car services and hotels sometime offer mutual discount is an example of ___________?

A. pricing collaborations
B. transport alliances
C. room service alliances
D. special discounts

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The second phase of value creation sequence is _________?

July 17, 2022October 3, 2021 by admin
The second phase of value creation sequence is _________?

A. providing the value
B. choosing the value
C. making the value
D. communicating the value

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The ‘product-development strategy’ is used to gain market share __________?

July 17, 2022October 3, 2021 by admin
The ‘product-development strategy’ is used to gain market share __________?

A. new products in new market
B. current product in current market
C. new products in current markets
D. new products for new markets

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The process of defining the focus of selling to potential market is called __________?

July 17, 2022October 3, 2021 by admin
The process of defining the focus of selling to potential market is called __________?

A. strategic market definition
B. financial market definition
C. target market definition
D. business analysis definition

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

Activities in the value chain’s support are included __________?

July 18, 2022October 3, 2021 by admin
Activities in the value chain’s support are included __________?

A. procurement
B. technology development
C. infrastructure of firm
D. all of the above

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

In the value creation, ‘providing the value’ phase includes _________?

July 18, 2022October 3, 2021 by admin
In the value creation, ‘providing the value’ phase includes _________?

A. determining specific features
B. determining product price
C. determining product inventory
D. both A and B

Categories Developing Marketing Strategies and Plans, Marketing Mcqs
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