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Marketing Mcqs

The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________?

A. markup pricing
B. target return pricing
C. target return costing
D. markup costing

The technique that allows company to determine the price which helps in yielding targeted return on investment is classified as ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as __________?

A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses

The price increasing technique in which company sell goods in a bundle start, included in bundle separately is classified as __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The price discrimination in which the seller charges different prices for different classes for buyers is classified as ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The price discrimination in which the seller charges different prices for different classes for buyers is classified as ___________?

A. fourth-degree discrimination
B. second-degree price discrimination
C. first-degree price discrimination
D. third-degree discrimination

The price discrimination in which the seller charges different prices for different classes for buyers is classified as ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

Considering accumulated production experience, the decreasing in average cost is classified as ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
Considering accumulated production experience, the decreasing in average cost is classified as ___________?

A. experience curve
B. learning curve
C. observational curve
D. both A and B

Considering accumulated production experience, the decreasing in average cost is classified as ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________?

A. high low pricing
B. value pricing
C. perceived pricing
D. everyday low pricing

The pricing technique according to which seller’s charge high prices every day and offer low prices on temporary basis is classified as __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________?

A. barter
B. compensation deal
C. offset
D. buy back arrangement

The form of countertrade in which seller sells equipment to some other country and receives money and goods as payments is called ____________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________?

A. One seller, many buyers
B. One buyer, many sellers
C. many sellers, many buyers
D. None of above

Considering the Dutch auctions, the technique in which the auctioneer lower the announced price till bidder accepts price is used in situation of ________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___

Developing Marketing Strategies and Plans, Marketing Mcqs /
The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___

A. Australian auctions
B. English auctions
C. Dutch auctions
D. Sealed-bid auctions

The type of auctions which considers both situations such as, many buyers and one seller or one seller and many buyers, is classified as ___ Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________?

A. image pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing

The price discrimination in which same market offers it’s priced at two different levels, on the basis of consumer perception is classified as ________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs