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Marketing Mcqs

The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The form of countertrade in which seller receives some money and some goods for due payments is classified as _________?

A. offset
B. buy back arrangement
C. barter
D. compensation deal

The form of countertrade in which seller receives some money and some goods for due payments is classified as _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________?

A. loss leader pricing
B. cash rebates
C. special customer pricing
D. special event pricing

The promotional pricing technique adopted by retailers and lowering selling prices of well-known brands is classified as ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The pricing technique according to which the low price is charged for a quality offering is classified as ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The pricing technique according to which the low price is charged for a quality offering is classified as ___________?

A. break-even pricing
B. perceived value pricing
C. target return pricing
D. value pricing

The pricing technique according to which the low price is charged for a quality offering is classified as ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________?

A. reduction of discounts
B. unbundling
C. delayed quotation pricing
D. escalator clauses

The price increasing technique in which companies with long lead times, do not set price until product is finished is classified as _____________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The extra payment awarded for sales program and advertising is classified as ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The extra payment awarded for sales program and advertising is classified as ___________?

A. seasonal allowances
B. trade-off allowances
C. promotional allowances
D. trade-in allowances

The extra payment awarded for sales program and advertising is classified as ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as ___________?

A. season pricing
B. emergency pricing
C. channel pricing
D. time pricing

The pricing technique in which the buyers place an order within 20 minutes after watching the paid ad on TV is classified as ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________?

A. escalator clauses
B. reduction of discounts
C. unbundling
D. delayed quotation pricing

The price increasing technique in which customers are asked to pay today’s price as well as inflation increased before delivery of goods is classified as ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs