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Marketing Mcqs

The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?

A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs

The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

If the total cost is $70000 and the level of production is 30000 units then the average cost will be __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
If the total cost is $70000 and the level of production is 30000 units then the average cost will be __________?

A. $2.33
B. $3.33
C. $4.33
D. $5.33

If the total cost is $70000 and the level of production is 30000 units then the average cost will be __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?

A. $45.25
B. $40.25
C. $36.25
D. $32.25

If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________?

A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps

The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps

The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The kind of industry in which sellers of commodities such as paper, fertilizer and steel is classified as ________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The kind of industry in which sellers of commodities such as paper, fertilizer and steel is classified as ________?

A. every day competitive industry
B. oligopolistic industry
C. monopolistic industry
D. pure competition industry

The kind of industry in which sellers of commodities such as paper, fertilizer and steel is classified as ________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The form of countertrade in which buyer’s and seller’s exchange goods without involving any third party is classified as _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The form of countertrade in which buyer’s and seller’s exchange goods without involving any third party is classified as _________?

A. barter
B. compensation deal
C. offset
D. buy back arrangement

The form of countertrade in which buyer’s and seller’s exchange goods without involving any third party is classified as _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The bidding technique in which only one bid is submitted by sellers is classified as ________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The bidding technique in which only one bid is submitted by sellers is classified as ________?

A. equalizing-bid auctions
B. descending bids auction
C. ascending bids auctions
D. sealed-bid auctions

The bidding technique in which only one bid is submitted by sellers is classified as ________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs