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Marketing Mcqs

The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?

July 17, 2022October 3, 2021 by admin
The maximum current profit, market skimming, product quality leadership and market share are considered as the techniques of _________?

A. determining demand
B. select pricing objective
C. analyzing prices of competitor’s
D. estimating costs

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

If the total cost is $70000 and the level of production is 30000 units then the average cost will be __________?

July 18, 2022October 3, 2021 by admin
If the total cost is $70000 and the level of production is 30000 units then the average cost will be __________?

A. $2.33
B. $3.33
C. $4.33
D. $5.33

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The demand curve for the prestige goods slopes is __________?

July 17, 2022October 3, 2021 by admin
The demand curve for the prestige goods slopes is __________?

A. upward
B. downward
C. leftward
D. rightward

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?

July 18, 2022October 3, 2021 by admin
If the unit cost is $30, desired return on sales is 75%, invested capital $60000 and units sold are 20000 then target return price is __________?

A. $45.25
B. $40.25
C. $36.25
D. $32.25

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The demand for a particular product can decline if the price is _________?

July 17, 2022October 3, 2021 by admin
The demand for a particular product can decline if the price is _________?

A. stable
B. high
C. low
D. constant

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________?

July 17, 2022October 3, 2021 by admin
The problem arises in price cut when the customer’s assume that quality of product has become poor is called __________?

A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

July 17, 2022October 3, 2021 by admin
The price cut technique which results in increasing market share but less loyal customers in market is classified as ___________?

A. low-quality trap
B. fragile-market-share trap
C. shallow-pockets trap
D. price-war traps

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The kind of industry in which sellers of commodities such as paper, fertilizer and steel is classified as ________?

July 17, 2022October 3, 2021 by admin
The kind of industry in which sellers of commodities such as paper, fertilizer and steel is classified as ________?

A. every day competitive industry
B. oligopolistic industry
C. monopolistic industry
D. pure competition industry

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The form of countertrade in which buyer’s and seller’s exchange goods without involving any third party is classified as _________?

July 17, 2022October 3, 2021 by admin
The form of countertrade in which buyer’s and seller’s exchange goods without involving any third party is classified as _________?

A. barter
B. compensation deal
C. offset
D. buy back arrangement

Categories Developing Marketing Strategies and Plans, Marketing Mcqs

The bidding technique in which only one bid is submitted by sellers is classified as ________?

July 17, 2022October 3, 2021 by admin
The bidding technique in which only one bid is submitted by sellers is classified as ________?

A. equalizing-bid auctions
B. descending bids auction
C. ascending bids auctions
D. sealed-bid auctions

Categories Developing Marketing Strategies and Plans, Marketing Mcqs
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