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Marketing Mcqs

The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as _________?

A. push pricing strategy
B. market penetration pricing
C. market skimming pricing
D. quality leadership pricing

The pricing strategy practiced by company according to which prices are high for products at introduction stage and drops overtime is classified as _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The reduction of price awarded to the customers who pay their bills promptly is classified as ________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The reduction of price awarded to the customers who pay their bills promptly is classified as ________?

A. non-functional discount
B. discount
C. quantity discount
D. descriptive discount

The reduction of price awarded to the customers who pay their bills promptly is classified as ________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The type of trading in which buyers and sellers exchange goods in place of payments is classified as _______?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The type of trading in which buyers and sellers exchange goods in place of payments is classified as _______?

A. ascending trade
B. sealed trade
C. countertrade
D. descending trade

The type of trading in which buyers and sellers exchange goods in place of payments is classified as _______? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The price discrimination in which seller charges different prices to different customers on the basis of their demand is classified as __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The price discrimination in which seller charges different prices to different customers on the basis of their demand is classified as __________?

A. second-degree price discrimination
B. first-degree price discrimination
C. third-degree discrimination
D. fourth-degree discrimination

The price discrimination in which seller charges different prices to different customers on the basis of their demand is classified as __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The fixed cost is divided by unit sales and then added into variable cost for calculation is ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The fixed cost is divided by unit sales and then added into variable cost for calculation is ___________?

A. markup demand
B. unit cost
C. markup cost
D. markup price

The fixed cost is divided by unit sales and then added into variable cost for calculation is ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as ________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as ________?

A. perceived pricing
B. everyday low pricing
C. high low pricing
D. value pricing

The pricing technique through sellers charge constant low prices without any sales promotion effort is classified as ________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs