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Marketing Mcqs

If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________?

A. $33.75
B. $30.75
C. $25.75
D. $28.75

If the fixed cost is $45000, units sold are 60000 and the variable cost is $25 then the unit cost will be __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________?

A. value pricing
B. perceived pricing
C. going rate pricing
D. high low pricing

The pricing technique according to which company charges it’s customers on the basis of prices competitors is classified as _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of __________?

A. One seller, many buyers
B. One buyer, many sellers
C. many sellers, many buyers
D. one buyer, one seller

Considering the Dutch auctions, the technique in which the potential auctioneer offers the lowest to compete, is used in situation of __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________?

A. price functionality
B. price rebates
C. price discrimination
D. price leadership

The selling practice of companies in which company charges two or more prices without any difference in costs is classified as __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________?

A. customer segment pricing
B. product-form pricing
C. location pricing
D. channel pricing

The price discrimination in which same product is charged differently at different places even though cost of offering the product is exactly same is known as ________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The price reduction is awarded to buyers who buy services and goods in off-season is classified as __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The price reduction is awarded to buyers who buy services and goods in off-season is classified as __________?

A. oligopolistic discount
B. equalizing discount
C. offset discount
D. seasonal discount

The price reduction is awarded to buyers who buy services and goods in off-season is classified as __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The extra payment awarded to resellers for their participation in special programs is classified as __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The extra payment awarded to resellers for their participation in special programs is classified as __________?

A. allowance
B. offset discount
C. seasonal discount
D. equalizing discount

The extra payment awarded to resellers for their participation in special programs is classified as __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs