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Marketing Mcqs

The reduction in price awarded to customers who buy products in large volumes is classified as __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The reduction in price awarded to customers who buy products in large volumes is classified as __________?

A. non-functional discount
B. discount
C. quantity discount
D. descriptive discount

The reduction in price awarded to customers who buy products in large volumes is classified as __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________?

A. location pricing
B. channel pricing
C. customer segment pricing
D. product-form pricing

The ice-cream brand sell their same serving of ice-cream at different locations depend on from where you can buy, is an example of ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________?

A. offset
B. buy back arrangement
C. barter
D. compensation deal

The form of countertrade in which seller gets payments in cash and agrees to spend amount of money within specific time period is classified as __________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________?

A. non-predatory pricing
B. predatory pricing
C. descriptive pricing
D. augmented pricing

The kind of pricing in which prices are set below the cost temporarily and intentionally to destroy the competitors is classified as _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The pricing objective of company who is plagued with intense competition and overcapacity is ___________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The pricing objective of company who is plagued with intense competition and overcapacity is ___________?

A. maximum market skimming
B. maximum market share
C. maximum current profit
D. survival

The pricing objective of company who is plagued with intense competition and overcapacity is ___________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The reduction in price awarded to customers who buy products in large volumes is classified as ________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The reduction in price awarded to customers who buy products in large volumes is classified as ________?

A. unbundling
B. delayed quotation pricing
C. reduction of discounts
D. reduction of discounts

The reduction in price awarded to customers who buy products in large volumes is classified as ________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs

The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________?

Developing Marketing Strategies and Plans, Marketing Mcqs /
The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________?

A. target return price
B. value pricing
C. perceived pricing
D. target markup price

The method of pricing in which desired return is multiplied to invested capital divided by unit sales and unit cost is added into result is classified as _________? Read More »

Developing Marketing Strategies and Plans, Marketing Mcqs